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Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you can use to get your personal brand story straight. Favorite way to spend time away from work: My favorite way to spend time away from…

7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, producing the product launch segment for the Forever Living Products annual Super Rally. More than 3,000 sales executives from over 130 countries speaking numerous languages surrounded me. Then the video introducing Forever’s new Multi-Maca product flickered to life on the ballroom screen. The gathering quieted as all eyes turned to the stage. I was…

What you can learn from Museum Hack for your story marketing

One of your most powerful story marketing hacks is to turn your head sideways We were in one of the most magnificent storybook settings you can imagine, and I couldn’t wait to get out. Michele and I spent three weeks in France and the Netherlands in July of 2014. We hit all of the requisite museums and chateaus, including the Louvre, Musee d’Orsay, Versailles, Chenonceau, and several D-Day monuments and museums, Normandy American Cemetery, et al. It was at the base of this medieval…

Learn how to master story marketing at Social Media Marketing World ’17

Register Now for the Enchanting Story Marketing Workshop on Wed. March 22 from Noon to 1:30 pm (PST) In September 2015, Michael Stelzner and his team at Social Media Examiner courageously invited me to present my Business of Story workshop at Social Media Marketing World ’16, the largest gathering of social media professionals on the planet. Michael even had me on his podcast the Friday before the big event: Story for Business: How to Create Stories That Move People to Act. I say they were…

Laugh and be happy as you kick the sh*t out of injustice

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump’s presidency and the frightening lunacy that appears to be the hallmark of his administration, I woke up this Sunday morning with a resolute calmness about it. Then, one of my favorite Newman songs popped in my head. This song will be my anthem as long as The Donald and his henchmen are in the…

What is story marketing and how you can master it

The 3 acts of story marketing that’ll make your content king (or queen) When was the last time you retold a listicle to a friend? How many parties have you owned by sharing an infographic? Who have you regaled with a Tweet as of late? But hear a good story – or better yet, tell one – and you experience how stories bewitch humans. Business and brand storytelling is the ultimate marketing strategy, and story marketing is the trigger. It beckons your…

Why story spotting in the wild is critical to grow your leadership, sales and people

Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an “aha” moment of clarity. But we are reluctant to use stories in our business communications. Which is odd. Because it is within story we find the emotional connection we need to move people to action. I’ve come to believe that if content is king, then storytelling is the kingdom’s sorcerer. It’s where the magic…

What you can learn from the Sock Club’s fashionable brand story marketing

I thought I’d do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from the Sock Club. And the added gift was the story that arrived with them. I knew it was smart story marketing when I dove into the accompanying letter. Welcome to 2017! This year, we aim to continue innovating, and as we designed our first sock of the year, we were…

Did we just elect P.T. Barnum to the White House?

(The following is an article written by pop culture historian and author, LeRoy Ashby. You can hear our discussion about how Donald Trump used the same hustles P.T. Barnum employed over 170 years ago to win the White House on this episode of the Business of Story podcast: How Popular Culture Affects the Way We Tell Stories.) Donald Trump in many ways has forged himself from American popular culture. He has participated in and sponsored various entertainment forms: beauty pageants, casinos,…

The two hardest questions you’ll ever ask yourself about your brand story

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get their brand stories straight. The first two questions always throw them. How about you? What do you do better than anyone else? Who cares? Squash the competition One of the participants, James Dobson of Arizona Squash, told me that his organization helps disadvantaged youth prepare for college through engaging after-school…

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