Why story spotting in the wild is critical to grow your leadership, sales and people

Stories are what make us human. We live from one to the next as our experiences are captured in a time and place through an event that gets anchored in an "aha" ...

What you can learn from the Sock Club’s fashionable brand story marketing

I thought I'd do my family a favor and email them my Christmas list this year. Yep, one of the items was socks. I got my first pair yesterday from the ...

Did we just elect P.T. Barnum to the White House?

(The following is an article written by pop culture historian and author, LeRoy Ashby. You can hear our discussion about how Donald Trump used the same hustles P.T. Barnum employed ...

The two hardest questions you’ll ever ask yourself about your brand story

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get ...

How two young ladies used storytelling to save Bali from plastic bag pollution

Want to be more persuasive? Tell better stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I've outlined the universal structure to story found in their TEDTalk presentation ...

Brand storytelling is not about what you make, but what you make happen

I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to ...

The 10 brand story elements of REI’s disruptive #OptOutside Black Friday campaign

  When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI was nothing more ...

Own your story to grow your brand, or suffer the consequences

I had my own ad agency for 20 years. We did some great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn't much ...

From flop sweats to rock star: How audiences buy into your story when you OWN it!

The confidence of owning your business story Last June, I shared the business storytelling stage with my friend Bryan Adams of PH Creative in Liverpool, England. Bryan and I co-hosted two workshops in his hometown and ...

On a wing and a prayer following 9/11

I recently had the honor to work with newly minted United States Air Force brigadier generals at Joint Base Andrews in Washington D.C. on the power of storytelling. I was never in ...

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