10 surefire questions to ask when creating audience personas for your professional services firm

Every story starts with empathy I love Jack Handey. His Deep Thoughts from Saturday Night Live always cracked me up. I came across the one above last week while reading Originals, How Non-Conformists Move the ...

How the 16 characteristics of greatness apply to business storytelling

He's written 25 books, nine of them New York Times best sellers, about some of the top sports superstars and coaches of our time. Don Yaeger knows a thing or ...

Have you had business storytelling up the Wazzu?

Then create a brand story you can celebrate with your customers The new president of Washington State University cringed at the school's legendary nickname: WAZZU. V. Lane Rawlins took the helm of WSU in 2000, ...

10 quick questions to help you own your brand story

No one will buy into your brand story until you own it first. I've found for the past 10 years guiding brands through the Story Cycle process that if you can get ...

Before anyone will buy into your brand story, you have to own it first

The three concerns I hear most from business leaders and communicators about their brands: No one knows what our brand story is. We have a solid brand, but our story isn't clear. ...

3 tools to keep your B2B brand story from falling down

Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What's Your Story field guide And ...

The 3 crucial mile markers in your professional services firm’s brand story

Where do Awareness, Adoption and Appreciation show up in your brand stories? Awareness: When and where did you become aware of the Business of Story platform, home to the Story Cycle process? Did you come ...

The 3 story elements that will humanize the brand of your professional services firm

How to define your brand's promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez, the ...

What is the story behind your body of work?

I just finished Pamela Slim's terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From Corporate ...

Rocking the Casbah: The story behind where the Beatles really got their start

What is truly authentic? I was born in 1961. On Valentine's day. The Beatles were in their infancy, too. They started playing clubs in Liverpool in 1959. Most historians point to The ...

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