Before anyone will buy into your brand story, you have to own it first

The three concerns I hear most from business leaders and communicators about their brands: No one knows what our brand story is. We have a solid brand, but our story isn't clear. ...

3 tools to keep your B2B brand story from falling down

Are your brand stories as skewed as Escher? Get your brand story straight with any of these tools: Your DIY Brand Story Strategy Workbook Free online storytelling course The What's Your Story field guide And ...

The 3 crucial mile markers in your professional services firm’s brand story

Where do Awareness, Adoption and Appreciation show up in your brand stories? Awareness: When and where did you become aware of the Business of Story platform, home to the Story Cycle process? Did you come ...

The 3 story elements that will humanize the brand of your professional services firm

How to define your brand's promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez, the ...

What is the story behind your body of work?

I just finished Pamela Slim's terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From Corporate ...

Rocking the Casbah: The story behind where the Beatles really got their start

What is truly authentic? I was born in 1961. On Valentine's day. The Beatles were in their infancy, too. They started playing clubs in Liverpool in 1959. Most historians point to The ...

What are the villains, fog and crevasses in your professional services firm’s brand story?

3 antagonists you must vanquish for successful B2B marketing The conference room at the Sheraton LAX was cold as a morgue.  Two hundred screenwriter wannabes sat like zombies enraptured by Robert McKee. After all, he is ...

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3 steps to creating a powerful value proposition for your professional services firm

What B2B marketers can learn from Hollywood B2C value propositions https://www.youtube.com/watch?v=Rq21UKW87sY&index=4&list=PLnTVBKhh83R4nTF0xr6mLfa0SRtZlA2ck All business leaders and communicators have important brand stories to tell. But most aren't being heard, especially in your B2B marketing. ...

Making debate cool again by crafting and telling the right brand story

The power of brand storytelling on the national stage Given the wacky election cycle we're in, you don't have to look far for how the power of a good story can ...

Does your B2B marketing deliver on what your customers really want?

How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton helping ...

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