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This market is all about fighting for sustainability, whether you’re a green company or not.  So when it comes to sustaining our sustainable marketing firm, we start by focusing on the small stuff.

I sent the following email to our team at Park&Co as a reminder that the devil is, indeed, in the details. Our corporate coach, Pete Walsh of Peak Performance, liked it so much, that he encouraged me to share it with all of you.

For Want of a Nail

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.

Thank you for sweating the small stuff every day around here.  This includes your exceptional work on proofreading, timely follow-up with clients, accuracy in billing, making printed materials perfect during press checks, ensuring that each video edit is the right cut, that colors are pure, emails are concise, conference reports are clear, and the kitchen is clean.

It will always be the small stuff that leads to our greatest challenges AND victories!

Thanks for sweating them.