Hear how Harvard Ph.D and USC film school grad, Randy Olson, learned his greatest storytelling lesson from Cartman of South Park, and how you can use it, too, in your content marketing. Olson calls it the And, But, Therefore (ABT) method, and it is the simplest, most profound method to create the foundation for your stories. I call the ABT the DNA of story. You’ll find it in everything from Aristotle’s Poetics to the Philosopher Hagel’s dialectics to Lincoln’s Gettysburg Address to Parker’s comedy scripts.
Olson just published a new book, Houston, We Have a Narrative: Why Science Needs Story, encouraging scientists to use the ABT to connect with us common folk.
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