Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool test: Is your green marketing “Approachable,” “Believable,” and “Doable”? This post covers the first leg: Is your green brand approachable? We believe that changing the average shopper to an eco-conscious consumer is not prompted by the radical fringes. Most people can’t see themselves plying the north Atlantic in a Zodiac…
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For more than 30 years, I have been a business and brand story strategist and marketing consultant who helps humanize B2B advertising campaigns to grow professional services firms. I'm here to help you craft and tell compelling brand business stories that don't suck, but sell.
"Arizona Speaks - 2016 Point of View for Small Business" Az Small Business Assc.
February 11, 2016
Feb. 23 - 25
JW Marriott Camelback Resort
American Marketing Association "The Business of Story" Workshop
March 1-2, 2016