What can green marketers learn from Julia Childs when it comes to creating a sustainable and effective social media campaign? Don’t begin with tactics. Julia didn’t become a world-renowned chef by choosing her pots and pans first. She started by thoughtfully considering the ambiance of the dining setting, the tastes of her guests, and how best to tell a delectable story as the centerpiece for what she was going to serve. Only then did she grab her spatula. The same…