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Todd Sanders, President of the Greater Phoenix Chamber of Commerce, presents me with Park&Co's IMPACT Award

Thank you for helping us make an IMPACT

Last Thursday, Park&Co received a tremendous honor. The Greater Phoenix Chamber of Commerce recognized our work as a growing Arizona business, among nine other companies, during its annual IMPACT Awards at the Arizona Biltmore. We would not have been on stage if it wasn’t for our remarkable clients, committed team, caring vendors, and the causes and people that place their trust in our brand of disruptive creative marketing services. Thank you! Take a quick peek at Park&Co from on…

Ryan La Rosa of Hill & Knowlton, NY, with 50 of his newest fans from Camelback High School

A sustainable marketer is always a student

I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan La Rosa and the incredible folks at Hill & Knowlton for sharing your afternoon with us. Now that I’m back, the education continues with two speaking engagements next week for the American Advertising Federation – Phoenix, and the American Marketing Association. Tuesday evening, the AAF invited me to share an…


Does Banksy know that he just designed me a new logo?

My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going on three years now… …especially on the heels of a post I wrote last year about a new airport parking lot that had the opportunity to stand for much more than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate…

How did a prayer and this model plane change a life forever? Learn how in the SlideShare presentation below.

What advertising storytellers can learn from a model airplane and a prayer

Yesterday, I had the honor of being the keynote presenter for the National Ad2 Mid-year Retreat in Phoenix. Instead of speaking, I chose to share a remarkable story with the young advertising pros to underscore how powerful “Story” is in our craft. Then I challenged them to write their own personal story, and to focus on what truly great things they would like to accomplish. And when I say “Great,” I mean something out-of-this-world that is bigger than themselves. All…

Water Tip #37 Print Ad

Seven ways to tell sustainable stories for green marketers

You can now listen to Wednesday’s, “Your Triple Bottom Line” show I shared my green marketing ideas on “Sustainable Storytelling” over the airwaves as a guest on the radio show, “Your Triple Bottom Line.” Show hosts Angelo Fernando and Derrick Mains, CEO of Green Nurture, and I announced the launch of a unique partnership between and the Water – Use It Wisely conservation campaign. We discussed proven ways to engage your employees through sustainable storytelling, coupled with the Green…

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