(This post originally appeared in LinkedIN Pulse.)

Our brain, like the amoeba, has one main goal: Survival.

We can go weeks without food, days without water, but only about 35 seconds without finding meaning in something.

We constantly scan our environment, probing for clues beneath the surface, with an embedded app. called curiosity.

Curiosity is our primal search engine that captures insight, filters it through past experience, to help our mind predict the future in an endless battle to find clarity in the chaos around us.

Nature helps in our hunt for meaning by enticing us with story to draw our rapt attention.

We live vicariously through story, trying on trouble, to learn what to do in case it happens to us.

Powerful stories use urgency, novelty and surprise to deliver a truth.

The truth is, we all have one true superpower. Storytelling. Is there any more persuasive action you can take to move people to action than by telling a thrilling story?

On today’s Business of Story podcast, hear from teacher-to-the-authors and mesmerizing TEDx star, Lisa Cron, as we explore what business leaders and content marketers can learn from her book, Wired for Story. And how you can put this primal trait in all human beings top empathize, connect and engage with your brand.