Our football team maybe the worst division 1 program in the country (perhaps history), but Washington State University’s marketing is a BCS contender. My brother Dan just emailed me these new PSAs that extend the university’s current recruiting campaign by touting its work in renewable energy and biotechnology.

I know what you’re thinking. “Recruiting with renewable energy and biotech? That’s as boring as the Coug’s offense.” Ah, but in my opinion, this is where the school’s ingenuity and wit come in. WAZZU does a great job of showing the world how it’s advancing sustainability…with a smile. That smile comes in the closing line of the spots that all Cougs know well. And one that is the DNA of the university’s brand.

Here are a couple of spots starting with one from the initial round of PSAs, followed by their most recent work. Gee, could the titles be more captivating? Watch, and you’ll see what I mean.

Bioremediation of water resources:

Biofuels offer sustainable fuel source for aviation industry:

Even though the only thing our football program has going for it right now is our omnipresent flag behind ESPN’s Gameday set, at least our battle cry is being used for greater pursuits.

Three cheers for the communication majors. They’re winning the game for good ‘ol WAZZU. You can see the entire campaign, created by Seattle ad shop, Copacion + Fujikadohere.

Go Cougs!