Archive for February, 2018
Business storytelling, brand story strategy, content marketing, digital storytelling

How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience Highly-technical business executives like digital program managers, content marketers, SEO strategists…

Guest Author

Don’t Invent Your Story, Spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They…

Annie Franceschi

How to Create Your Personal Brand Story to Grow Your Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…

Michael Gass

Growing from Startup to Scale-Up

Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit…

Greg Head
How Should Technology Shape Your Brand Story

How Should Technology Shape Your Brand Story?

Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands.…

Park Howell
How to Win Friends and Influence People with Your Brand Storytelling

How to Win Friends and Influence People with Your Brand Storytelling

Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…

Park Howell