Archive for May, 2018

Why Pitching Your Brand is 99% Telling Your Own Story

What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself.  A writer, director, or other creative type walks into…

Guest Author
How the Red Cross Learned Storytelling to Amplify its Impact

How the Red Cross Learned Storytelling to Amplify its Impact

Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…

Park Howell
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder
Unique value proposition, brand positioning, brand storytelling

How to Grow Your Business Without Changing Who You Are

Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…

Sally Hogshead