❖ Archive for August, 2018 ❖
9 Brand Storytelling Words That Create Customer Engagement
What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…
The Benefits of Handling Customer Complaints
I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…
How Talk Triggers Ignite Your Story Marketing
What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering…
Using Journey Maps to Tell the Customer’s Story
Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what’s in it for them, and, hopefully, inspires…
