Archive for January, 2019

Why Digital PR & Storytelling Go Hand In Hand

  Digital PR is at the heart of every successful business. It supports growth, boosts brand recognition, and increases your ranking in those all-important search queries. And by incorporating storytelling…

Guest Author
Brand story strategy framework and system for business storytelling and leadership

How to Simply Craft a Short Story That Celebrates Your Brand

Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…

Park Howell
In-demand soft skills, storytelling, leadership, creativity, persuasion, collaboration and adaptability in business

How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller

LinkedIn just announced the five most in-demand soft skills. The ability to tell a good story is at the core of each. In 2013, I was quizzing 35 internationally renown sustainability…

Park Howell

Learn This Proven Brand Story Framework

In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…

Park Howell