A simple 10-step brand storytelling template to clarify your business story

The Story Cycle is a proven brand storytelling template to craft more compelling business stories You are a proud owner of a purpose-business, although it probably feels like it owns you. ...

How To Enhance Your Brand By Harnessing The Power Of Screenwriting Story Techniques

In this post, I’d like to talk about how you can use movies — specifically the protagonist’s journey through the movie — as a guide to enhancing your brand and ...

The Five Stages of Grief as a Business Storyteller

How to move from denying to accepting business and brand storytelling as key to your leadership growth I witness the five stages of grief in every business storytelling workshop I lead. ...

What Stories In Your Business Presentations Say About You

Storytelling with your brand, business or in your presentations lets people into your world I present Business of Story workshops around the world, and I teach sustainable storytelling in the Executive ...

Use Storytelling To Capture Your Authentic Personal Brand In Your Resume

Want to capture the world and land your dream gig? Here's how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest son, ...

The difference between creating interest or fascination in your brand storytelling

Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark confines ...

How to persuade any audience with the power of storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master's students in the Executive Masters of Sustainability Leadership program. On ...

How to use small stories for huge impact in your business communications

The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don't have those ...

customer experience

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle's Modern Customer Experience event this past week in ...

How top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drives epic performance Earlier this year I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote from Melbourne, ...