The difference between creating interest or fascination in your brand storytelling

Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark confines ...

How to persuade any audience with the power of storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master's students in the Executive Masters of Sustainability Leadership program. On ...

Live Workshop: Storytelling for Leaders With Park Howell on Sept. 7, 2017

Register Now to Reserve Your Seat In This Intimate One-Day Workshop Storytelling for Leaders provides the skills to use story-based techniques to tackle a range of key leadership challenges, including: COMMUNICATION – ...

How to use small stories for huge impact in your business communications

The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don't have those ...

customer experience

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle's Modern Customer Experience event this past week in ...

Top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive your performance Two weeks ago I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote from Melbourne, ...

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains can't ...

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one ...

7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, ...

What you can learn from Museum Hack for your story marketing

One of your most powerful story marketing hacks is to turn your head sideways We were in one of the most magnificent storybook settings you can imagine, and I couldn't wait to get ...