The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Increasingly more organizations and individuals are doing work to positively impact their communities and the planet. And while getting support from others is often crucial to advancing the mission, it tends to be a very difficult feat. That is why applying story structures and techniques to your efforts are vital to gaining buy-in and ultimately advancing the cause.
Businesses that see sustainable, long-term success are those that regularly communicate with their customers. But creating opportunities for candid feedback can be a challenge. To be vulnerable with your audience and invite true connection and honest communication, you must make it easy as possible for both you and your customers.
There are a number of journalists that hope their work will spark a call for change in social injustices. But often the lack of story in their reporting results in disinterest from the public. That’s why crafting a powerful narrative structure is essential to get people to actually care and take action.
Building any successful brand requires strategy, energy and time. But the journey can appear daunting and shortcuts can fool us, often resulting in disastrous outcomes. Therefore, if you apply similar rules that you might keep in mind when finishing a marathon, you will have a much better chance at long-term success for your brand.
Pursuing opportunities can be a powerful catalyst for change and growth. But when an opportunity presents itself that has the potential to transform your entire trajectory for the better, being overlooked can be devastating. You can avoid that by utilizing the enchantment of story to connect with any audience and never be disregarded when the occasions arise.
As creatures that have a capacity for empathy and the ability to form beliefs, the majority of us want to encourage positive social change. But your efforts may be ineffective without a specific framework that has been used intuitively for centuries. Therefore, if you learn to use this framework, you can become an influential change maker for the causes you care most about and convince others to do the same.
Many professionals have thought about writing a book because they know it would amplify their credibility. But often, due to time restraints, lack of energy and competing priorities, they never reach publication, let alone begin the writing process. In order to efficiently get your story on paper and to your audience, it’s a good idea to have an expert in the field set expectations and guide you along the path to get your book completed and published.
Many of us would like to create a career out of our hobbies or passions. And for some of us, it becomes a real pursuit. For others, it’s difficult to get traction and our entrepreneurial dreams remain just a dream. What if you had access to an expert that can show you how to turn your side hustle into a huge success? (more…)
According to The Lipstick Economy, women account for 85% of all consumer purchases and report controlling or influencing 73% of all household spending in the U.S. But many companies are out of touch with how to market their products or services to women. Therefore, brands who understand and embody what women want to hear can crush their competitors. (more…)