The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Are you a Business of Story fan?

84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Like what you hear? Bring Park to your next event.

[StoryCO Group] Business of Story podcast

Kathy Klotz-Guest, Carrie Wilkerson, Robert Rose, Daniel Lemin, Mike Ganino & Leslie Ehm

#165: Business Storytelling Tips From Six STORYco Leaders

#165: Business Storytelling Tips From Six STORYco Leaders

Brand and business storytelling is all of the rage today. And for good reason. It works.

But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how.

This week’s show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center. (more…)

[Patrick Hunt] Business of Story podcast

Patrick Hunt, CEO of Hunt Adkins

#164: Rare Story Sighting: Bigfoot in Brilliant Political Ad

#164: Rare Story Sighting: Bigfoot in Brilliant Political Ad

The primaries are approaching and we’re inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vitriol with ingenious storytelling. People take notice. And in this rare case, laugh.

(more…)

[Nick Woodward Shaw] Business of Story podcast

Nick Woodward-Shaw, VP of Communications for Forever Living Products

#163: How to Create Memorable Moments that Spark Brand Stories

#163: How to Create Memorable Moments that Spark Brand Stories

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries.

Their success can be attributed, in no small way to their genius brand storytelling prowess. (more…)

[Andrew Robinson] Business of Story podcast

Andrew Robinson, Brand Anthropologist

#162: How to Engage Your Narrative Mind

#162: How to Engage Your Narrative Mind

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuccessful one.

Presenting your brand story through a narrative lens will help facilitate effective translation, allowing you to reach your target audience. (more…)

[JENNIFER RUSSO] Business of Story podcast

Jennifer Russo, Brand Building Specialist

#161: How to Bring Clarity and Energy to Your Personal Brand Story

#161: How to Bring Clarity and Energy to Your Personal Brand Story

As I’ve learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than our personalities.

After 15 years as a communications executive with a multi-national mining firm and ready to make a change, Jennifer Russo realized that her powerful resume is just the cost of entry into being considered for the high-level job she was seeking.  If she’s going to be successful landing the position that will help define her legacy, she needed to clarify her own brand story. (more…)

[Avein Saaty Tafoya] Business of Story podcast

Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare

#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.

What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. (more…)

[JAY BAER & DANIEL LEMIN] Business of Story podcast

Jay Baer & Daniel Lemin, Authors of Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

Word of mouth marketing is incredibly effective – if done the right way.

A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. (more…)

[Murray Nossel] Business of Story podcast

Murray Nossel, Founder of Narativ & Author

#158: Why Story Listening is More Powerful Than Storytelling

#158: Why Story Listening is More Powerful Than Storytelling

The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.

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[Annette Franz] Business of Story podcast

Annette Franz, CEO of CX Journey

#157: Using Journey Maps to Tell Customer and Employee Stories

#157: Using Journey Maps to Tell Customer and Employee Stories

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

(more…)

[John Martinson] Business of Story podcast

John Martinson, Co-Founder of China Mist Tea

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.

(more…)