The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Michael Davis - Founder of Speaking CPR

#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire

#81: Get Vulnerable In Your Stories To Set Your Presentations On Fire

When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk. But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard. (more…)

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Joel Bach - Co-Creator and Executive Producer of Years of Living Dangerously

#80: How to Call Your Audience to Action Through Storytelling

#80: How To Call Your Audience To Action Through Storytelling

Sometimes our stories have a call to action attached to them, and we hope to inspire our audience into shifting their lives. But creating such a compelling argument can be intimidating. Using story techniques like robust characters, high stakes, and uncertain outcomes can help entice audiences, improve your brand story, and drive change. (more…)


Janine Kurnoff - Founder of The Presentation Company

#79: How to Plan Your Presentations for Effective Results

#79: How To Plan Your Presentations For Effective Results

We all want to be compelling storytellers and create memorable presentations, but sometimes it’s difficult to make business data compelling. Investing in a few planning steps and letting yourself practice storytelling techniques can help you craft more authentic, compelling, and effective business presentations based on your available data. (more…)


Nick Gray - Founder of Museum Hack

78: How to Bring Adventure To Your Brand Through Storytelling

78: How To Bring Adventure To Your Brand Through Storytelling

Reaching out to younger generations can be perilous, and it’s easy to get stuck relying on your same old techniques. But disruption of the status quo can help revamp your storytelling in a compelling way that brings adventure to your brand. That’s why it’s worthwhile to try breaking some rules and shaking up your brand story with some new techniques that focus on the full experience of your customers. (more…)


Gabriella Mirabelli - Founder of Anatomy Media

#77: How to Create Stories to Engage Millennials With Your Brand

#77: How To Create Stories To Engage Millennials With Your Brand

Understanding the younger generations can be challenging. We all want to attract the younger crowd to our brands, but how do we create content that allows millennials and beyond to come to us?

We have a really fascinating show for you today. It’s all about millennial marketing and how to use storytelling to connect with the millennial world. (more…)

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Julian Mather - Founder of Tailor Made Career

#76: How To Make Amazing Story Marketing Videos For Your Brand

#76: How To Make Amazing Story Marketing Videos For Your Brand

You don’t have to go any further than Facebook Live to know that story marketing videos are all the rage. And it’s a storytelling trend that is growing exponentially. (more…)


Jayde Lovell - Founder & CEO at ReAgency

Survival of the Fittest: The Evolution of Story Marketing

#75: Survival Of The Fittest: The Evolution Of Story Marketing 

How is your story marketing evolving?

Most of us are not hunting our food and fighting for our shelter, but there is one thing we’ve continued to do since the time of cave dwellers: we tell stories. Stories are not only what make us human. Storytelling is our most important survival tool.  (more…)


Michael Gerber - Founder & Author at Michael E. Gerber Companies

How to Wake Up Your Inner Entrepreneur

#74: How To Wake Up Your Inner Entrepreneur

Sometimes your biggest obstacle in entrepreneurship is yourself. Wanting to be practical and realistic is helpful, but is often a roadblock to incredible success. The fantastic thing is that by expanding your inner story, you have the opportunity to unlock the hidden potential in yourself and your company. Our special guest on this episode will provide some insight to help you do just that. (more…)

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Samantha Bennett - Founder of The Organized Artist Company

#73: How Rewriting Your Inner Story Can Change the World

#73: How Rewriting Your Inner Story Can Change The World

You want to be both creative and organized, and all the conventional wisdom out there says that is just not possible. But your inner story still wants to be heard and that voice inside you is right; you can be creative and get things done. By listening to your inner voice, you can cultivate the most supportive and successful story that will help you accomplish your goals and change your story to a fulfilling one for you and your brand. (more…)

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JD Dwyer - Founder of The Institute of Wow

#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’

#72: Differentiate Your Brand Story By Cultivating A Wow Factor

Because it can be so tough to make a single brand stand out in the saturated marketing space, brands often resort to dropping their prices to compete. But over time, dropping prices will hurt returns and keep your business from growing. Learning how to create and use a wow factor for your brand will help keep margins high while also expanding and developing your brand story. (more…)