The Business of Story Podcast with Host Park Howell

Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out

The Business of Story podcast, hosted by Park Howell and sponsored by Sendible, is among the top storytelling podcasts with more than 10,000 listeners every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Keith Quesenberry – Creative Director, Educator and Author

#12: Storytelling Wins the Super Bowl

#12: Storytelling Wins the Super Bowl

What makes a Super Bowl TV spot super? Keith Quesenberry studied over 100 commercials, and here’s what you can learn and apply from what he found about the five-act story structure. (more…)

Josh Ginsberg – CEO of Zignal Labs

#11: Monitoring the Health of Your Story

#11: Monitoring the Health of Your Story

Learn how to test the health of your stories from one of the top online storytelling monitoring systems in the world.

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Lisa Cron – Author of Wired for Story

#10: Your Audience is Wired for Story

#10: Your Audience is Wired for Story

How to harness your storytelling superpower

Storytelling is the closest thing to magic that humans have developed. The ability to transfer a thought or emotion from one brain to another, to transfer that through hundreds of generations of people, even once the original story teller is long dead, is an incredibly powerful force. (more…)

Randy Olson – Scientist-Turned-Filmmaker

#9: The Science of Storytelling

#9: The Science of Storytelling

On today’s podcast, you will hear how Harvard Ph.D and USC film school grad, Randy Olson, learned his greatest storytelling lesson from Cartman of South Park, and how you can use it, too, in your content marketing. (more…)

Lee Gutkind – Author of You Can't Make This Stuff Up

#8: How To Create An Epic Business Narrative

#8: How to Create an Epic Business Narrative

Anybody can tell a story. Whether it’s a million-dollar Super Bowl TV Spot, or your child telling you about their day, every person on earth is capable of storytelling. It’s what humans have been doing since we’ve been able to talk. But for your businesses, there are important distinctions that mean the difference between success and failure. Anyone can tell a story, but to rise above the competition you need to tell a great story. (more…)

Robert McKee – Screenwriting Coach

#7: Hollywood Storytelling in Business

 

#7: Hollywood Storytelling in Business

Legendary screenwriting coach, Robert McKee, teaches business leaders how to think like an author to connect with people and move them to action. (more…)

Dr. Paul Zak – Neuroeconomist

#6: Building Trust Through Story

#6: Building Trust Through Story

The best way to excite oxytocin, the neurotransmitter that creates trust, is to have sex, kiss or hug. Neither of these is solid options in the boardroom, during a sales presentation or on stage at a conference. So the next best oxytocin-emitting activity is to tell a story. (more…)

Jonathan Gottschall – Author

#5: Why We’re Storytelling Animals

#5: Why We’re Storytelling Animals

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. (more…)

Zain Raj – Author of Brand Rituals

#4: Creating Brand Rituals Through Story

#4: Creating Brand Rituals Through Story

Have you ever wondered how a product can become part of a consumer’s life? What is it that makes a common service into a daily necessity? The answer is simpler than you might think, and the result is a wonderful relationship between the producer and the consumer. Today’s episode examines brand rituals, one of the most important aspects of story marketing. (more…)

Vincent Stanley – Director of Philosophy for Patagonia

#3: How to Be a Story Activist

#3: How to Be a Story Activist

As the bird calls behind his voice in this episode imply, Vincent Stanley has a keen eye to environmental sustainability, a unique approach to storytelling, and has been with Patagonia since its inception. (more…)