The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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134+ FIVE STAR reviews from our fans:

  • “Awesome, actionable and INTERESTING.”
  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I love the amount of tactical, strategic, and inspirational content in this podcast.”
  • “An excellent resource for business communicators.”
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Bryan Kramer – Author and CEO at PureMatter

How to Build a More Human Brand Story

#55: How to Build a More Human Brand Story

You’ve heard of B2B, but have you heard of H2H? H2H is the concept of brand communications that speak “human to human”. But how can brands do this in a meaningful way? In this Business of Story podcast, we’ll discuss how to humanize your digital B2B strategy and the six categories personal brand archetypes you need to know. (more…)

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Taj Forer – Co-Founder & CEO of Fabl

How to Harness the Visceral Power of Visual Storytelling

#54: How to Harness the Visceral Power of Visual Storytelling

In an attention-deficit world, visuals can make or break a story. Taj Forer, co-founder and CEO at Fabl, joins the Business of Story podcast to discuss how to advance our brand stories using compelling visuals. (more…)

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Margaret Mark & Carol Pearson – Marketing Archetype Experts

#53: How to Use Archetypes to Create Deeper Customer Connections

#53: How to Use Archetypes to Create Deeper Customer Connections

Do you know how your audience views your brand? On this Business of Story podcast, learn the definition and categories of successful brand archetypes, and how businesses can use them to create more meaning in their brand stories. (more…)

Greg Chapman – CEO of PocketCMO

How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data. (more…)

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Joe Pulizzi – Author, Speaker & Founder of Content Marketing Institute

How to Create Stories That Resonate

#51: How to Create Stories That Resonate

Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways businesses utilize storytelling marketing strategies to connect with customers, build trust and ultimately, drive sales. On this Business of Story podcast featuring content marketing evangelist Joe Pulizzi, founder of Content Marketing Institute, learn how to write stories that resonate with customers. (more…)

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Jenny Beres – Freelance Copywriter & Coach

The Secret to Developing a Thriving Business

#50: The Secret to Developing a Thriving Business

Jenny Beres, freelance copywriter and coach, joins the Business of Story podcast to reveal the importance of putting connections first, and how opening yourself up creates a thriving business and brand. Tune in to Jenny’s Business of Story podcast episode to learn tips on how to make who you are part of what you do, and tell that story to the world. (more…)

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Ann Handley – Chief Content Officer at MarketingProfs

Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing? (more…)

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Erik Deckers – Author & Humor Columnist

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Business content marketing doesn’t have to be dull. Brands can invigorate their content marketing with humorous storytelling strategies using simple tips we’ll discuss in this podcast.  If you’re looking to take your B2B storytelling marketing to the next level, this Business of Story podcast episode is for you. (more…)

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Pamela Slim – Author and Speaker

#47: How to Turn Your Side Hustle Into a Fulfilling Career

#47: How to Turn Your Side Hustle Into a Fulfilling Career

What’s the story behind your professional motivations and accomplishments? Learn how to define your career utilizing powerful professional stories with Pamela Slim, award-winning author, speaker and business consultant who joins our Business of Story podcast to help you discover your professional freedom. (more…)

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Pat Solomon – Filmmaker & Director

How Following Your Bliss Can Lead to Better Business

#46: How Following Your Bliss Can Lead to Better Business

Pat Solomon is an award-winning director and filmmaker who is well-known in the storytelling community as the director of Finding Joe, a film that explores the Hero’s Journey and the human psyche. (more…)