As the bird calls behind his voice in this episode imply, Vincent Stanley has a keen eye to environmental sustainability, a unique approach to storytelling, and has been with Patagonia since its inception. (more…)
The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Have you ever wondered how a product can become part of a consumer’s life? What is it that makes a common service into a daily necessity? The answer is simpler than you might think, and the result is a wonderful relationship between the producer and the consumer. Today’s episode examines brand rituals, one of the most important aspects of story marketing. (more…)
How a Story can be Dynamic: Creating Positive Story Loops
What is it that makes a good story? What mechanisms are at play to make an effective narrative tick? Perhaps most important, why would anyone care about my story? Our guest today is a professional in the field of storytelling, and will guide you through a simple storytelling structure that can greatly benefit your brand. If your story brand marketing seems to be lacking, this episode may have what you need to get the story back on track. (more…)
It’s not uncommon for a million dollar advertising campaign to go unnoticed, while a simple home-made YouTube video made in just a few hours can reach over five hundred million views. That must so be infuriating for these companies! You might think a big budget and high-quality production is what gets the best response, but our guest today is living proof that’s not the case! (more…)