The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Tamsen Webster – TEDx Cambridge & Oratium

#40: How to Craft Inspirational Stories

#40: How to Craft Inspirational Stories

Your brand storytelling strategy and business success come down to this: Tell the right story to the right people at the right time. In this week’s Business of Story podcast, Tamsen Webster will show you how to deliver powerful business stories to your ideal customers that move your audience to act. (more…)

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Nancy Duarte & Patti Sanchez – Authors of Illuminate

#39: The Power of Stories, Ceremonies and Symbols in Your Business

#39: The Power of Stories, Ceremonies and Symbols in Your Business

Powerful presentations are a skill many business leaders have yet to master. With the help of brand communication strategists Nancy Duarte and Patti Sanchez, you can learn how to transform your professional presentation skills to inspire your audience and build your brand. (more…)

Geeta Nadkarni – President & Creator of Baby Got Booked

How to Create Unbeatable DIY Stories

#38: How to Create Unbeatable DIY Stories

Is your brand story ready to earn epic media coverage? Geeta Nadkarni is the President and creator of Baby Got Booked, a DIY bootcamp course designed to help professionals write their own winning press releases that attract amazing media coverage. In this podcast, we explore the story behind the Baby Got Booked course and how we can leverage our business stories to become media magnets.  (more…)

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Michael Port – Best-Selling Author, Speaker & Founder of Book Yourself Solid

Steal the Show With Your Business Stories

#37: Steal the Show With Your Business Stories

You’re on your way to getting your business story straight, but can you present it powerfully to every person you meet? Could you convey it confidently to thousands of people? In this podcast featuring Michael Port, learn how to own any room, close more pitches and convey your brand story better than ever before with actionable strategies to master your public speaking techniques. (more…)

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Michael Gass – Advertising Agency Business Development Consultant

How to Define Your Brand Position Through Story

#36: How to Define Your Brand Position Through Story

Michael Gass is the founder of Fuel Lines Business Development, a consulting firm that provides resources and training services to advertising agencies across the globe. Michael joins the Business of Story podcast to share the power of clarifying your “rifle-shot story positioning” to stand out in a crowded marketplace. Learn Michael’s tip to discover your authentic brand story in this Business of Story podcast. (more…)

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Michael Hauge – Hollywood Story Consultant & Author

How to Become a Master Business Storyteller

#35: How to Become a Master Business Storyteller

Michael Hauge is a story expert, author and lecturer who works with writers, filmmakers, and marketers in Hollywood and around the world. Michael joins us on the Business of Story podcast to reveal the most crucial and powerful elements in every successful screenplay, novel, or business story. (more…)

Robert McKee – Screenwriting Coach & Creator of Storynomics

#34: Business Storytelling From a Hollywood Screenwriting Coach

#34: Business Storytelling From a Hollywood Screenwriting Coach

Robert McKee is a legendary author, screenwriting coach, and creator of the Storynomics and STORY Seminars. He rejoins the Business of Story podcast to help us connect the role of Hollywood to business storytelling. In this episode, Robert shares how to keep our audience engaged and connect with them emotionally to move them to action. (more…)

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Sam Knowles – Founder and Managing Director of Insight Agents

A Practical Guide to the Story Cycle and Transformational Business Languages

#33: A Practical Guide to the Story Cycle and Transformational Business Languages

In this Business of Story podcast, Sam Knowles, Founder and Managing Director of Insight Agents, takes us through his personal and professional journey using the story cycle process. With a doctorate in experimental psychology, Sam provides his insight on business storytelling techniques with a unique, data-driven perspective on human motivation and behavior. (more…)

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Michael Margolis – CEO of Get Storied

How to Humanize World-Changing Ideas

#32: How to Humanize World-Changing Ideas

Are you using storytelling to effectively humanize your brand and ideas? Business storytelling legend Michael Margolis shares the concept of ‘narrative intelligence’ and three principles to use to resonate with our audiences. (more…)

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Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, & Randy Frisch, Co-Founder and COO of Uberflip

How to Map Your Business Goals to Story Strategy

#31: How to Map Your Business Goals to Story Strategy

Customer focus isn’t just a fad. Now, marketers have more resources than ever to craft engaging, data-driven experiences to attract and retain customers. Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story podcast to help you navigate the world of modern marketing to engage your ideal customers. (more…)