The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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134+ FIVE STAR reviews from our fans:

  • “Awesome, actionable and INTERESTING.”
  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I love the amount of tactical, strategic, and inspirational content in this podcast.”
  • “An excellent resource for business communicators.”
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Joe-Pulizzi-Content-Marketing-Institute-Business-Story-Podcast

Joe Pulizzi – Author, Speaker & Founder of Content Marketing Institute

How to Create Stories That Resonate

#51: How to Create Stories That Resonate

Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways businesses utilize storytelling marketing strategies to connect with customers, build trust and ultimately, drive sales. On this Business of Story podcast featuring content marketing evangelist Joe Pulizzi, founder of Content Marketing Institute, learn how to write stories that resonate with customers. (more…)

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Jenny Beres – Freelance Copywriter & Coach

The Secret to Developing a Thriving Business

#50: The Secret to Developing a Thriving Business

Jenny Beres, freelance copywriter and coach, joins the Business of Story podcast to reveal the importance of putting connections first, and how opening yourself up creates a thriving business and brand. Tune in to Jenny’s Business of Story podcast episode to learn tips on how to make who you are part of what you do, and tell that story to the world. (more…)

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Ann Handley – Chief Content Officer at MarketingProfs

Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing? (more…)

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Erik Deckers – Author & Humor Columnist

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Business content marketing doesn’t have to be dull. Brands can invigorate their content marketing with humorous storytelling strategies using simple tips we’ll discuss in this podcast.  If you’re looking to take your B2B storytelling marketing to the next level, this Business of Story podcast episode is for you. (more…)

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Pamela Slim – Author and Speaker

#47: How to Turn Your Side Hustle Into a Fulfilling Career

#47: How to Turn Your Side Hustle Into a Fulfilling Career

What’s the story behind your professional motivations and accomplishments? Learn how to define your career utilizing powerful professional stories with Pamela Slim, award-winning author, speaker and business consultant who joins our Business of Story podcast to help you discover your professional freedom. (more…)

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Pat Solomon – Filmmaker & Director

How Following Your Bliss Can Lead to Better Business

#46: How Following Your Bliss Can Lead to Better Business

Pat Solomon is an award-winning director and filmmaker who is well-known in the storytelling community as the director of Finding Joe, a film that explores the Hero’s Journey and the human psyche. (more…)

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Michael Hyatt – Author & Founder of Michael Hyatt and Company

How to Use Story to Create Your Most Successful Self

#45: How to Use Story to Create Your Most Successful Self

Michael Hyatt, best-selling author and founder of Michael Hyatt & Company, joins Business of Story podcast to share how to make big life changes later, the importance of finding a mentor, and how to craft a bigger story for a better you. (more…)

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Christoph Trappe – The Authentic Storyteller™

How to Capitalize on Authentic Storytelling

#44: How to Capitalize on Authentic Storytelling 

Christoph Trappe is a content marketing strategist, career storyteller, author, and keynote speaker who has helped countless organizations define their position in the marketplace and tell their authentic brand stories to the world. (more…)

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Dick Orkin – Voice Actor & Radio Producer with Lisa Orkin, Creative Director at Radio Ranch

Funny Business: Storytelling for the ‘Theatre of the Mind’

#43: Funny Business: Storytelling for the ‘Theatre of the Mind’

Dick Orkin, award-winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story podcast with his daughter, Lisa Orkin, to share how to make our business stories entertaining and memorable with humor. (more…)

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Doug Drexler – Visual Effects Artist, Designer, & Illustrator

Storytelling at Face Value: Visual Stories at Work

#42: Storytelling at Face Value: Visual Stories at Work

Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.  A Visual Effects Artist, Designer, & Illustrator, Doug joins us to share Hollywood’s top tools to sculpt your visual storytelling. (more…)