The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Michael Hauge – Hollywood Story Consultant & Author

How to Become a Master Business Storyteller

#35: How to Become a Master Business Storyteller

Michael Hauge is a story expert, author and lecturer who works with writers, filmmakers, and marketers in Hollywood and around the world. Michael joins us on the Business of Story podcast to reveal the most crucial and powerful elements in every successful screenplay, novel, or business story. (more…)

Robert McKee – Screenwriting Coach & Creator of Storynomics

#34: Business Storytelling From a Hollywood Screenwriting Coach

#34: Business Storytelling From a Hollywood Screenwriting Coach

Robert McKee is a legendary author, screenwriting coach, and creator of the Storynomics and STORY Seminars. He rejoins the Business of Story podcast to help us connect the role of Hollywood to business storytelling. In this episode, Robert shares how to keep our audience engaged and connect with them emotionally to move them to action. (more…)

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Sam Knowles – Founder and Managing Director of Insight Agents

A Practical Guide to the Story Cycle and Transformational Business Languages

#33: A Practical Guide to the Story Cycle and Transformational Business Languages

In this Business of Story podcast, Sam Knowles, Founder and Managing Director of Insight Agents, takes us through his personal and professional journey using the story cycle process. With a doctorate in experimental psychology, Sam provides his insight on business storytelling techniques with a unique, data-driven perspective on human motivation and behavior. (more…)

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Michael Margolis – CEO of Get Storied

How to Humanize World-Changing Ideas

#32: How to Humanize World-Changing Ideas

Are you using storytelling to effectively humanize your brand and ideas? Business storytelling legend Michael Margolis shares the concept of ‘narrative intelligence’ and three principles to use to resonate with our audiences. (more…)

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Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, & Randy Frisch, Co-Founder and COO of Uberflip

How to Map Your Business Goals to Story Strategy

#31: How to Map Your Business Goals to Story Strategy

Customer focus isn’t just a fad. Now, marketers have more resources than ever to craft engaging, data-driven experiences to attract and retain customers. Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story podcast to help you navigate the world of modern marketing to engage your ideal customers. (more…)

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Kendall Haven – Story Consultant & Author

The Brain Science Behind Business Storytelling

#30: The Brain Science Behind Business Storytelling

Our brains are hardwired for story, but all stories need to first get the architecture right to make an impact. There’s a science behind the communication of storytelling, and professional Story Consultant Kendall Haven joins the Business of Story podcast to share how we can persuade, teach and inspire through proven storytelling techniques.  (more…)

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Nick Westergaard – Chief Brand Strategist at Brand Driven Digital

#29: How to Use Story to Positively Position Your Professional Services Firm

#29: How to Use Story to Positively Position Your Professional Services Firm

Marketing isn’t about big, expensive ad campaigns or exploring the latest social networking fad. Nick Westergaard of Brand Driven Digital reveals how brands can do more with less and produce content that empowers customers through dynamic online positioning strategies. (more…)

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Eric Munn – Social Media Lead at Onion Labs

Why Your Business Stories Are a Joke (or Should Be)

#28: Why Your Business Stories Are a Joke (or Should Be)

Should businesses embrace comedy in their stories? Eric Munn of satirical news outlet Onion Labs shares his expertise and insight on when and how brands can successfully use humor in business (more…)

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John Yorke – TV Producer, Author & Founder of BBC’s Writer’s Academy

How to Create Business Stories People Actually Care About

#27: How to Create Business Stories People Actually Care About

John Yorke, Managing Director at Angel Station, founder of the BBC’s Writer’s Academy, and author of Into the Woods: How Stories Work & Why We Tell Them joins the Business of Story podcast to share his unique perspective on the dynamic power of storytelling for your business. (more…)

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Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists

#26: Create Magnetic Demand With Character Archetypes

#26: Create Magnetic Demand With Character Archetypes

Brand Archetyping: Finding the Personality for Your Business

Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)