The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists

#26: Create Magnetic Demand With Character Archetypes

#26: Create Magnetic Demand With Character Archetypes

Brand Archetyping: Finding the Personality for Your Business

Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)

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Ardath Albee – CEO of Marketing Interactions

#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing

#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing

Spoiler alert: The hero in your business stories is not you, your brand or its products and services. It’s your customer. They should be at the center of every brand story you tell. (more…)

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Matthew Winkler – Educator & Author

#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories

#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories

Matthew Winkler, educator, author and originator of the popular TED-Ed Talk “What makes a hero?” highlights the process of applying story to your brand by exploring the Hero’s Journey. (more…)

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Margie Meacham – Chief Freedom Offer at LearningToGo

How to Apply Neuroscience to Business, Teaching, and Storytelling

#23: How to Apply Neuroscience to Business, Teaching, and Storytelling

Margie Meacham, also known as “The Brain Lady”, is a learning strategist expert who helps organizations and professionals apply the latest advances in mind and brain research to survive and succeed in today’s changing business environment. (more…)

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Jen Grisanti – Hollywood Executive and Acclaimed Story/Career Consultant

#22: How to Use Adversity to Your Advantage With Your Brand Storytelling

#22: How to use Adversity to Your Advantage With Your Brand Storytelling

How to Create a Brand Story Customers Will Root For

Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.

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Kathy Klotz–Guest – Chief Storyteller at Keeping It Human

How to Avoid Jargon-Monoxide in Your Business Storytelling

#21: How to Avoid Jargon-Monoxide in Your Business Storytelling

We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)

John Oechsle – President and CEO of Swiftpage

#20: Building Brand Culture Through Storytelling

#20: Building Brand Culture Through Storytelling

Of all the topics discussed on our show today, perhaps none is more important than the concept of ‘fearlessness.’  (more…)

Megan Finnerty – Reporter at the Arizona Republic & Founder of the Arizona Storytellers Project

Driving Business Results with Your Personal Story

#19: Driving Business Results with Your Personal Story

Here’s an important question; why should your audience care about your story? What aspects make it interesting? Simply put, how can you learn what makes your story effective? (more…)

Bryan Adams – Brand & Digital Marketing Storyteller

Creating Goosebumps with Your Business Storytelling

 

#18: Creating Goosebumps with Your Business Storytelling

Founder of famous UK digital marketing agency, Ph. Creative, Bryan Adams, explores how business leaders and content marketers can use story to drive business results. He has an amazing book on digital storytelling called, Getting Goosebumps: A pragmatic guide to effective inbound marketing: Emotionally connect with your audience and achieve your business objectives. (more…)

Justin Trevor Winters – Story Consultant, Educator, and Film & Television Writer

Why All Content Marketers are Storytelling Screenwriters

#17: Why All Content Marketers are Storytelling Screenwriters

Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.