The Business of Story Podcast with Host Park Howell
The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.
Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
Are you a Business of Story fan?
Please leave a short review here, and tell us how you like the show!
134+ FIVE STAR reviews from our fans:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I love the amount of tactical, strategic, and inspirational content in this podcast.”
- “An excellent resource for business communicators.”
- “Blown away!”
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
Brand Archetyping: Finding the Personality for Your Business
Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)
Spoiler alert: The hero in your business stories is not you, your brand or its products and services. It’s your customer. They should be at the center of every brand story you tell. (more…)
Margie Meacham, also known as “The Brain Lady”, is a learning strategist expert who helps organizations and professionals apply the latest advances in mind and brain research to survive and succeed in today’s changing business environment. (more…)
How to Create a Brand Story Customers Will Root For
Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.
We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)
Here’s an important question; why should your audience care about your story? What aspects make it interesting? Simply put, how can you learn what makes your story effective? (more…)
Founder of famous UK digital marketing agency, Ph. Creative, Bryan Adams, explores how business leaders and content marketers can use story to drive business results. He has an amazing book on digital storytelling called, Getting Goosebumps: A pragmatic guide to effective inbound marketing: Emotionally connect with your audience and achieve your business objectives. (more…)
Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.