The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Kathy Klotz–Guest – Chief Storyteller at Keeping It Human

How to Avoid Jargon-Monoxide in Your Business Storytelling

#21: How to Avoid Jargon-Monoxide in Your Business Storytelling

We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)

John Oechsle – President and CEO of Swiftpage

#20: Building Brand Culture Through Storytelling

#20: Building Brand Culture Through Storytelling

Of all the topics discussed on our show today, perhaps none is more important than the concept of ‘fearlessness.’  (more…)

Megan Finnerty – Reporter at the Arizona Republic & Founder of the Arizona Storytellers Project

Driving Business Results with Your Personal Story

#19: Driving Business Results with Your Personal Story

Here’s an important question; why should your audience care about your story? What aspects make it interesting? Simply put, how can you learn what makes your story effective? (more…)

Bryan Adams – Brand & Digital Marketing Storyteller

Creating Goosebumps with Your Business Storytelling

 

#18: Creating Goosebumps with Your Business Storytelling

Founder of famous UK digital marketing agency, Ph. Creative, Bryan Adams, explores how business leaders and content marketers can use story to drive business results. He has an amazing book on digital storytelling called, Getting Goosebumps: A pragmatic guide to effective inbound marketing: Emotionally connect with your audience and achieve your business objectives. (more…)

Justin Trevor Winters – Story Consultant, Educator, and Film & Television Writer

Why All Content Marketers are Storytelling Screenwriters

#17: Why All Content Marketers are Storytelling Screenwriters

Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.

Ron Ploof – Creator of the Story How Pitch Deck

Pitch Perfect Storytelling

#16: Pitch Perfect Storytelling

When you apply storytelling to your brand, your business achieves incredible growth. Story marketing is becoming more widely used, and people are noticing how critical a narrative is to success. Creating a brand story has a powerful impact, but often companies struggle to find a story to tell. That’s why finding your stories is the subject of this episode. (more…)

Margot Leitman – 5-time winner of the Moth StorySLAM

Business Story Strategy from an Improv Artist

#15: Business Story Strategy from an Improv Artist

Our guest this week is Margot Leitman, entrepreneur, author, and teacher. Her recent book, Long Story Short, is a hysterical and illuminating text that shows you the importance of creating authentic emotion, and how that relates to your brand story. (more…)

Annette Simmons – Author of The Story Factor

Secrets of Story’s Influence

#14: Secrets of Story’s Influence

Learn the six stories you need to know to be a powerful business communicator, and why story morals are integral to your success.

(more…)

Bruno Sarda – Director of Social Responsibility at Dell

How Sustainable is Your Story?

#13: How Sustainable is Your Story?

With topics as potentially divisive as climate change and sustainability, business communicators need to empathize and find common ground with their audiences to make their stories resonate.

(more…)

Keith Quesenberry – Creative Director, Educator and Author

#12: Storytelling Wins the Super Bowl

#12: Storytelling Wins the Super Bowl

What makes a Super Bowl TV spot super? Keith Quesenberry studied over 100 commercials, and here’s what you can learn and apply from what he found about the five-act story structure. (more…)