The Business of Story Podcast with Host Park Howell

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The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Drew McLellan and Michael Gass

#253: How Agencies Survive COVID-19

#253: How Agencies Survive COVID-19

The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. (more…)

Saksham Sharda

#252: How to Amplify Your Brand Storytelling With Interactive Content

#252: How to Amplify Your Brand Storytelling With Interactive Content

2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise. (more…)

Pete Walsh & Ray Artigue

#251: Family Business and Crisis Communications Through COVID-19

#251: Family Business and Crisis Communications Through COVID-19

As a pandemic continues to hold the world captive, many of us are navigating circumstances we have never encountered on a daily basis. This can cause mental fatigue, leading to poor communication and response practices. (more…)

Park Howell

#250: How to Grow Your Business With Bewitching Brand Storytelling

#250: How to Grow Your Business With Bewitching Brand Storytelling

You have a remarkable brand story to tell and it’s important that it connects with your customers. But perhaps your messaging isn’t as mesmerizing as you wish. I’ll show you how to captivate your audiences in this special edition of the Business of Story podcast.

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Glenn Marvin & Shawn Callahan

#249: How to Flex Your Brand Story During COVID-19

#249: How to Flex Your Brand Story During COVID-19

Regardless of the continent in which you live, you are feeling the effects of Coronavirus.  And with an increasing number of countries under quarantine,  you may wonder how professionals from across the globe are working through this uncertainty.

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Chris Howell & Elsie Bigelow

#248: The Story of My Brother’s Battle With COVID-19

#248: The Story of My Brother’s Battle With COVID-19

It’s hard to fully appreciate the health impacts of the coronavirus and the COVID-19 disease it spreads unless you’ve experienced it first-hand. We all know the inconvenience of sheltering in place, social distancing and that carnage the pandemic has caused to our businesses, careers and psyche.

But I never truly appreciated the nastiness of COVID-19 until our 57-year-0ld brother, Chris Howell, contracted the disease landing him in Swedish Hospital in Seattle for six days, two of those in the intensive care unit. He’s a fit outdoorsman with no pre-existing conditions. No one is immune. He lost 15 pounds on his “COVID diet” and some lung function, but luckily not his life.

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John Lincoln

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

Maintaining a digital presence is important for just about any business and in the midst of this current crisis, it has become existential. In fact, brands that are stepping up their digital presence with empathy, advice, and support are being noticed not only by customers but by new audiences as well.

But, many brands are not taking advantage of the digital opportunities this crisis has presented. So, I have asked John Lincoln, CEO of Ignite Visibility, one of America’s top digital marketers, to share how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do.

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Gavin Hammar & Coral Wulff

#246: COVID-19: How to Stay Connected With Your Online Community

#246: COVID-19: How to Stay Connected With Your Online Community

Coronavirus has wreaked havoc to so many aspects of life and in particular, it has affected our ability to be together. And because our need for interactions is a part of our biological makeup, it has left so many of us feeling utterly alone.

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Lynne Goldberg

#245: COVID-19: How Meditation Will Strengthen Your Storytelling

#245: COVID-19: How Meditation Will Strengthen Your Storytelling

As the coronavirus continues to turn the world upside down, many of us feel overwhelmed by fear and anxiety. Our minds can become consumed with fabricated stories, creating an unhealthy cycle of negativity and despair. Ultimately this puts our minds and bodies at risk for depression and illness.

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Robert DiMeo & Miri Rodriguez

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

No matter the industry, brands all over the world are feeling the effects of this pandemic. And while a handful of brands such as Amazon are experiencing a major increase in business, the majority of us have experienced the opposite. Because of that, many of us have gone into crisis mode and as a result, overlook opportunities to be there for our customers.

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