The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)
There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.
In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.
They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)
Nowadays, it seems like our world is bursting at the seams with new technologies. Virtual reality is one of the newest cutting-edge technologies to come onto the scene. But virtual reality spans far beyond putting on a pair of goggles and watching a video. Because, when used correctly, it can completely transform the way you tell your brand’s story.
When Kylie Slavik took her first job creating an ad campaign, she had no experience in the realm of advertising. So she took her skills acquired from years of being a slam poet and created an ad the only way she knew how—she told a story.
You grow up in school writing stories, paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.
We may not even notice it, but we are being bombarded by brands. Whether it’s a TV commercial, an ad on Instagram, or even just a truck driving by – messaging is everywhere.
But the brands that resonate are the ones that tell a compelling story.
In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme.
That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion she used to produce, or planting a donut Easter egg in your Instagram feed.