The Business of Story Podcast with Host Park Howell
The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.
Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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As a business leader you know that conferences are extremely valuable for your organization’s growth and performance. These are opportunities to expand your employees’ knowledge and skills, connect with industry leaders, and build camaraderie with colleagues. The more inspiring your training is – which is largely virtual these days – the greater your talent retention and growth of your ROI.
But your people experience “ZOOM fatigue” regardless of which online platform you’re using.
Digital public relations is like gambling, because you are not going to win every time. This can be discouraging especially when your online presence directly affects your brand’s reputation. But your digital PR efforts don’t have to be a blind bet.
By utilizing a potent three-step process, you can ensure your chances of a win are much higher. On this week’s episode, digital public relations pros Britt Klontz and Jaclyn Lambert share how to use their magic formula to help you win big with your story-placement efforts.
Amazon-owned Twitch streaming service for gamers will have 40+ million monthly active viewers in the U.S. in 2021, according to an eMarketer forecast. And brands like Wendy’s, Nike, and Comedy Central’s South Park are finding success with Twitch promotions and influencers.
But is this platform really the best channel for your brand storytelling?
The United States and Russia have had a long history of political tensions. And because of that many citizens of both countries have developed an “us vs. them” mentality. If you were to ask a citizen of the United States or Russia what the two countries have in common, the response would most likely be nothing.
Mass media has coerced many of us to believe that money and power will result in happiness. Even worse, it promotes reaching this at all costs regardless of who may be hurt in the process. (more…)
Consumers want to engage with brands that are credible and have their best interests in mind. And now with the pandemic and heightened stress over inequality, consumers crave authenticity more than ever. But even brands with the best of intentions can be perceived as ingenuine.
So how do brands overcome this? By focusing on the niche audiences whose wants and needs can be fulfilled by the brand’s offerings.
Wil Shelton, President and CEO of Wil Power Integrated Marketing, shares how you can reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.
The COVID-19 pandemic has affected organizations of all sizes, but in particular, small businesses have been some of the hardest hit. As local and national governments implemented a mandatory shut down, many small businesses lost everything they had, and now a majority are hanging on by a thread. (more…)
The podcast industry has exploded in the last few years, and professionals are experiencing profound value by being a guest on popular shows. But often their appearances are falling short because they haven’t done their homework, prepared a focused message, or are not using stories to entertain and make their points.
This episode coaches you on how to be an asset to the show host and their listeners and become a sought-after expert.
If you are in the consulting industry, then chances are you have been greatly impacted by the COVID-19 pandemic with no resolution in sight. Many have succumbed to fear and given up their practice altogether.
But even during this time of chaos and uncertainty, there is opportunity. It begins with the capability to connect with potential clients and the ability to pivot to meet their needs. So, my guest Michael Zipursky will share how you can utilize elements of story to do just that and create a more robust and profitable consulting platform for the world that lies ahead.
The employment landscape in the U.S. has been rapidly changing over the last decade. And with the onset of the COVID-19 pandemic, we have seen an even more profound change.
Individuals who believed their higher level of education guaranteed job security have found themselves amongst the rising number of unemployed. But education is no longer the differentiator it once was. The ability to be noticed in the sea of job-seekers is the real solution. Now is the time to sharpen your personal brand story to position you and your career to flourish in the present and future.