The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Magdalena Adamska, founder of BrandStruck.co, explores the power of brand archetyping and the similarities and differences between them. BrandStruck.co is the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands.
As a leader, you have to have faith in the future and even more importantly, you must be able to inspire others to do the same. But over and over, leaders that set out to inspire actually do the opposite because they lead with fear instead of potential. Therefore, revolutionize the way your people see the future by employing narratives that communicate hope and possibility.
As human beings, we share a desire to find purpose. And more often than not, our purpose becomes a part of our identity. But as it is in life, not everything goes as planned and sometimes we are faced with the realization that we are not living out our true purpose. This can feel like a real body blow. If we don’t know how to reshape how we see ourselves, we may not get back up. So, learn how to mitigate life’s inevitable blows with the power of story.
Have you ever poured your heart and soul into solving a problem only to realize you are not the only one who could benefit from the solution you found? And, after realizing your discovery could help many, why would you not want to share it with the world?
But when the market is oversaturated, how do you even begin to get your product found? To be successful, you have to craft a concise and compelling brand category story that’s all your own.
And that starts with your origin story.
A lot goes into being successful on social media. First, you must be able to tell great stories and then get them found online. But even if you craft a great narrative there is a good chance it will never be acknowledged if it is not shared with your audience in the right ways. And from experience, I know nothing causes more despair than watching your perfectly curated anecdote become buried in the cacophony of content that we all compete against. So, avoid having your content ignored by learning how to use specific strategies to craft and share your stories. (more…)
Certain stigmas exist within industries, and if you are a business that serves the nonprime sector you know first-hand the negative connotation that follows. But what if you are a purpose-driven brand that exists to do the opposite of what you’re negatively perceived for? I bet you are extremely frustrated. Because it’s nearly impossible to grow your brand and increase your impact if you’re perceived as the “bad guy”. So, let me show you how to become a hero instead of a villain in the hearts and minds of your audience by refocusing your purpose-driven brand story.
Through the process of evolution, our brains have become hard-wired for story and familiarity. This is why beginning in childhood, myths and fables are irresistible regardless of your culture or upbringing. But because of their irresistibility, they can trick you into embracing something: a product, a service or a political point-of-view that is actually not in your best interest. Therefore, become familiar with proven myth structures to avoid falling victim to manipulation. And feel free to wield these powerful story structures in your own brand storytelling, but use them for good and not evil.
Many people share the fear of an economic recession, but there is in fact opportunity in a recession if you are properly prepared for it. Therefore, in this episode we will teach you how to utilize storytelling to create opportunities so you can prepare for and thrive in any recession.
Selling a product is challenging and if it’s already a commodity, differentiation is mandatory. This can only be accomplished when your audience understands not why your product is better, but why buying into your brand makes their lives better. But far too often we resort to sharing product data and statistics because we think that is what will make our brand or products sound better. In the process, we lose the attention of our audience and also the sale. Instead, learn how to utilize story to connect with and captivate your audience to convert them into loyal customers.
Many brands capitalize on appealing to consumer materialism and have immensely profited by doing so. But those days are numbered, because we are at the beginning of a major shift in regard to the needs and wants of consumers. This creates a huge opportunity for the brands that lead the change, while those that don’t may cease to exist. Therefore, learn how to harness the power of story to emerge as a leader in this new branding era.