The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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As creatures that have a capacity for empathy and the ability to form beliefs, the majority of us want to encourage positive social change. But your efforts may be ineffective without a specific framework that has been used intuitively for centuries. Therefore, if you learn to use this framework, you can become an influential change maker for the causes you care most about and convince others to do the same.
Many professionals have thought about writing a book because they know it would amplify their credibility. But often, due to time restraints, lack of energy and competing priorities, they never reach publication, let alone begin the writing process. In order to efficiently get your story on paper and to your audience, it’s a good idea to have an expert in the field set expectations and guide you along the path to get your book completed and published.
Many of us would like to create a career out of our hobbies or passions. And for some of us, it becomes a real pursuit. For others, it’s difficult to get traction and our entrepreneurial dreams remain just a dream. What if you had access to an expert that can show you how to turn your side hustle into a huge success? (more…)
According to The Lipstick Economy, women account for 85% of all consumer purchases and report controlling or influencing 73% of all household spending in the U.S. But many companies are out of touch with how to market their products or services to women. Therefore, brands who understand and embody what women want to hear can crush their competitors. (more…)
Throughout history, conflict has ensued as a result of differing viewpoints and opinions. The reason why is because most people don’t know how to effectively engage in healthy argumentation and in turn, violence and hate often become the end result. That’s why it’s critical to learn how to disarm your discourse by using these proven debate frameworks. (more…)
Most B2B organizations aspire for continued growth and to be the best in their industry. But many simply do not know how to differentiate themselves from competitors, resulting in mediocre status and growth. That’s why it’s vital to share your organization’s stories to reveal its truths and values, so you can rise above the rest. (more…)
A picture is worth a thousand words. But using visuals without intentional delivery means your audience is left interpret to them. Therefore, it’s essential that narrative framework is utilized in your visual storytelling for your envisioned story to be understood.
America has a gun violence problem, and many citizens have these weapons for self-protection. But new technologies are allowing for alternatives that are safer and more effective. So, sharing the capabilities of these advancements through carefully crafted stories may not only shift the public’s perception, but ultimately make the bullet obsolete. (more…)
As a business professional, you want your ideas to be heard. Rise above the noise as you communicate your message quickly and effectively when you apply the five primal elements of story in shorter forms. (more…)