The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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In 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife’s entire life depended on him. Most importantly, it showed who will be affected most by the judge’s decision — the sick and dying wife who didn’t have anything to do with the crime.
That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has.
Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”
Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management. Apparently, as technology advances, the employers’ need for soft skills from their employees also advances.
At the core of each of these skills is the ability to tell a clear and concise story.
This week, we’re doing something different from the past 179 episodes. It’s my turn to be on the hot seat and my guest, Wanita Z-Fourie, will be the one asking the questions. In this show, we discuss how to use storytelling to grow your following.
Have you ever been telling a story and your words failed you? I don’t mean that you didn’t have a word for what you’re thinking or feeling. But they weren’t enough to express exactly what you wanted to say, or your audience wasn’t understanding the message.
Sometimes, what should be a source of pride, financial security, and wealth for the family becomes a source of heartache, dysfunction, and conflict. The want for power and control is what separates families in business together. This is why it’s essential to have leadership coaches who can teach the essence of storytelling in building a successful family business.
This episode holds a special spot in my heart because my father, Keith Clinton Howell, passed away recently. We recorded this episode three days after he was buried and I felt he was the one who led today’s guest to the show. My guest is someone who went through severe losses –family members, a job she really loved – and came out kicking. Surprisingly, hitting rock bottom and going through the lowest point in our lives can help unravel our most powerful story. (more…)
One of the most fearful words that has ever existed is “failure”. It hinders even the most ardent dreamer from pursuing their dreams. This fact made me thoughtful of an important question: if we remain fearful, will our dreams ever come true?
The actual aesthetic of our voices is something many of us have worried about at some point or another. We’ve all seen or heard a recording of ourselves and thought, “Is that really what I sound like?”
The good news is that perception can be changed. Yes, we can even change how we hear our own voices through simple exercises and mindset changes. And more importantly, we can change the way others hear and understand our communications through vocal awareness.
In this week’s show, we’re diving into how to use our voice as an instrument to become a better business storyteller.
Richie Prynne, a young street performer (also known as a busker), formed the British Blues-Americana band CC Smugglers in his early twenties. He knew it was hard to make it as a band these days, and that they’d have to get creative with their marketing to really stand out.
Their big idea? ‘Guerrilla Busking.’ They’d pop up and play to queuing crowds waiting to go into similar shows. The long list of targets included the fans of SeaSick Steve, Old Crow Medicine Show, The Devil Makes Three, Jools Holland and more. And it seemed to be working. Crowds would congregate to listen to them play, and then they’d tell their friends about it. The strategy instantly became fundamental to their innovative brand promotion.