The Business of Story Podcast with Host Park Howell

Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.

Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.

The goal of the show is to help sales and marketing leaders excel through the stories they tell.  Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!

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Please leave a short review here, and tell us how you like the show!

134+ FIVE STAR reviews from our fans and couple of trolls:

  • “Awesome, actionable and INTERESTING.”
  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I love the amount of tactical, strategic, and inspirational content in this podcast.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Interested in advertising or being a guest on the show?

 

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Michael Stelzner – Founder & CEO of Social Media Examiner

How to Inspire Customers to Tell Your Brand Story

#57: How to Inspire Customers to Tell Your Brand Story

Brands aren’t just storytellers – they’re story creators, too. Once you have your brand story straight, let customers and followers help you tell it through shareable moments and experiences. Social Media Examiner‘s Founder and CEO Michael Stelzner joins the Business of Story podcast to discuss about why creating fantastic events can help build your brand’s story, the future of algorithms, and the importance of having your own digital home ground. (more…)

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Don Yaeger – Speaker, Author & Business Coach

How 16 Characteristics of Greatness Apply to Storytelling

#56: How 16 Characteristics of Greatness Apply to Storytelling Marketing

What are the 16 characteristics of greatness, and how you can apply them to your storytelling marketing? Don Yaeger, award-winning keynote speaker, business leadership coach, and an eight-time New York Times Best-selling author, joins us for the Business of Story podcast to discuss how empathy and asking the right questions are the core of compelling storytelling. (more…)

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Bryan Kramer – Author and CEO at PureMatter

How to Build a More Human Brand Story

#55: How to Build a More Human Brand Story

You’ve heard of B2B, but have you heard of H2H? H2H is the concept of brand communications that speak “human to human”. But how can brands do this in a meaningful way? In this Business of Story podcast, we’ll discuss how to humanize your digital B2B strategy and the six categories personal brand archetypes you need to know. (more…)

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Taj Forer – Co-Founder & CEO of Fabl

How to Harness the Visceral Power of Visual Storytelling

#54: How to Harness the Visceral Power of Visual Storytelling

In an attention-deficit world, visuals can make or break a story. Taj Forer, co-founder and CEO at Fabl, joins the Business of Story podcast to discuss how to advance our brand stories using compelling visuals. (more…)

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Margaret Mark & Carol Pearson – Marketing Archetype Experts

#53: How to Use Archetypes to Create Deeper Customer Connections

#53: How to Use Archetypes to Create Deeper Customer Connections

Do you know how your audience views your brand? On this Business of Story podcast, learn the definition and categories of successful brand archetypes, and how businesses can use them to create more meaning in their brand stories. (more…)

Greg Chapman – CEO of PocketCMO

How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data. (more…)

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Joe Pulizzi – Author, Speaker & Founder of Content Marketing Institute

How to Create Stories That Resonate

#51: How to Create Stories That Resonate

Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways businesses utilize storytelling marketing strategies to connect with customers, build trust and ultimately, drive sales. On this Business of Story podcast featuring content marketing evangelist Joe Pulizzi, founder of Content Marketing Institute, learn how to write stories that resonate with customers. (more…)

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Jenny Beres – Freelance Copywriter & Coach

The Secret to Developing a Thriving Business

#50: The Secret to Developing a Thriving Business

Jenny Beres, freelance copywriter and coach, joins the Business of Story podcast to reveal the importance of putting connections first, and how opening yourself up creates a thriving business and brand. Tune in to Jenny’s Business of Story podcast episode to learn tips on how to make who you are part of what you do, and tell that story to the world. (more…)

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Ann Handley – Chief Content Officer at MarketingProfs

Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing? (more…)

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Erik Deckers – Author & Humor Columnist

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Business content marketing doesn’t have to be dull. Brands can invigorate their content marketing with humorous storytelling strategies using simple tips we’ll discuss in this podcast.  If you’re looking to take your B2B storytelling marketing to the next level, this Business of Story podcast episode is for you. (more…)