The Business of Story Podcast with Host Park Howell
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
Are you a Business of Story fan?
Please leave a short review here, and tell us how you like the show!
134+ FIVE STAR reviews from our fans and couple of trolls:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I love the amount of tactical, strategic, and inspirational content in this podcast.”
- “An excellent resource for business communicators.”
- “Blown away!”
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.
When you apply storytelling to your brand, your business achieves incredible growth. Story marketing is becoming more widely used, and people are noticing how critical a narrative is to success. Creating a brand story has a powerful impact, but often companies struggle to find a story to tell. That’s why finding your stories is the subject of this episode. (more…)
Our guest this week is Margot Leitman, entrepreneur, author, and teacher. Her recent book, Long Story Short, is a hysterical and illuminating text that shows you the importance of creating authentic emotion, and how that relates to your brand story. (more…)
How to harness your storytelling superpower
Storytelling is the closest thing to magic that humans have developed. The ability to transfer a thought or emotion from one brain to another, to transfer that through hundreds of generations of people, even once the original story teller is long dead, is an incredibly powerful force. (more…)
On today’s podcast, you will hear how Harvard Ph.D and USC film school grad, Randy Olson, learned his greatest storytelling lesson from Cartman of South Park, and how you can use it, too, in your content marketing. (more…)
Anybody can tell a story. Whether it’s a million-dollar Super Bowl TV Spot, or your child telling you about their day, every person on earth is capable of storytelling. It’s what humans have been doing since we’ve been able to talk. But for your businesses, there are important distinctions that mean the difference between success and failure. Anyone can tell a story, but to rise above the competition you need to tell a great story. (more…)