The Business of Story Podcast with Host Park Howell
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The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.
Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Coronavirus has wreaked havoc to so many aspects of life and in particular, it has affected our ability to be together. And because our need for interactions is a part of our biological makeup, it has left so many of us feeling utterly alone.
As the coronavirus continues to turn the world upside down, many of us feel overwhelmed by fear and anxiety. Our minds can become consumed with fabricated stories, creating an unhealthy cycle of negativity and despair. Ultimately this puts our minds and bodies at risk for depression and illness.
No matter the industry, brands all over the world are feeling the effects of this pandemic. And while a handful of brands such as Amazon are experiencing a major increase in business, the majority of us have experienced the opposite. Because of that, many of us have gone into crisis mode and as a result, overlook opportunities to be there for our customers.
We’re all reeling from the effects of COVID-19. Uncertainty and despair are everywhere. What are the stories you’re telling yourself about the prospects for your personal and professional future?
We have all experienced the numbing of the brain that occurs during a data-heavy presentation. And if you were bored to numbness, you can guarantee others were too, including decision-makers. But, it is often impossible to present without any numbers or data. So the challenge is to make the numbers and data tell a story. So, we asked Shawn Callahan, author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, to share his five-story tactics to bring data alive with your audience and move them to action.
Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.
Magdalena Adamska, founder of BrandStruck.co, explores the power of brand archetyping and the similarities and differences between them. BrandStruck.co is the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands.
As a leader, you have to have faith in the future and even more importantly, you must be able to inspire others to do the same. But over and over, leaders that set out to inspire actually do the opposite because they lead with fear instead of potential. Therefore, revolutionize the way your people see the future by employing narratives that communicate hope and possibility.
As human beings, we share a desire to find purpose. And more often than not, our purpose becomes a part of our identity. But as it is in life, not everything goes as planned and sometimes we are faced with the realization that we are not living out our true purpose. This can feel like a real body blow. If we don’t know how to reshape how we see ourselves, we may not get back up. So, learn how to mitigate life’s inevitable blows with the power of story.
Have you ever poured your heart and soul into solving a problem only to realize you are not the only one who could benefit from the solution you found? And, after realizing your discovery could help many, why would you not want to share it with the world?
But when the market is oversaturated, how do you even begin to get your product found? To be successful, you have to craft a concise and compelling brand category story that’s all your own.
And that starts with your origin story.