The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Are you a Business of Story fan?

84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Like what you hear? Bring Park to your next event.

[Avein Saaty Tafoya] Business of Story podcast

Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare

#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

#160: How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.

What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. (more…)

[JAY BAER & DANIEL LEMIN] Business of Story podcast

Jay Baer & Daniel Lemin, Authors of Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

#159: How to Share Your Brand Story Through Talk Triggers

Word of mouth marketing is incredibly effective – if done the right way.

A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. (more…)

[Murray Nossel] Business of Story podcast

Murray Nossel, Founder of Narativ & Author

#158: Why Story Listening is More Powerful Than Storytelling

#158: Why Story Listening is More Powerful Than Storytelling

The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.

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[Annette Franz] Business of Story podcast

Annette Franz, CEO of CX Journey

#157: Using Journey Maps to Tell Customer and Employee Stories

#157: Using Journey Maps to Tell Customer and Employee Stories

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

(more…)

[John Martinson] Business of Story podcast

John Martinson, Co-Founder of China Mist Tea

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

#156: How a Purpose-Driven Brand Story Will Propel You and Your Business

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.

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[Jeffrey Shaw] Business of Story podcast

Jeffrey Shaw, author of LINGO

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)

[Paul Skah] Business of Story podcast

Paul Skah, Public Speaker & Best-Selling Author

#154: How to Leverage the Natural Forces in Your Business Storytelling

#154: How to Leverage the Natural Forces in Your Business Storytelling

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.

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[Jason Ensler] Business of Story podcast

Jason Ensler, Producer, Director, Actor

#153: How to Evolve as a Brand Storyteller

#153: How to Evolve as a Brand Storyteller

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.

(more…)

[Luis Miguel] Business of Story podcast

Luis Miguel and Sabra Rubenstein, CEO and Director of Marketing for Avantpage

#151: How to Use the Story Cycle System™ to Become an Activist Brand

#151: How to Use the Story Cycle System™ to Become an Activist Brand

In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.

They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)