The Business of Story Podcast with Host Park Howell
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
- Listen Now Online
- Subscribe on iTunes
- Subscribe on Spotify
- Subscribe on Stitcher
- Subscribe on Google Play
- Listen on Libsyn
- Get the podcast in your inbox every Monday
Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
Are you a Business of Story fan?
- Please leave a short review here, and tell us how you like the show!
84+ FIVE STAR reviews from our fans on iTunes:
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I’m in love!”
- “Wonderful storytelling resource.”
- “An excellent resource for business communicators.”
- “Blown away!”
Like what you hear? Bring Park to your next event.
In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.
What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. (more…)
Word of mouth marketing is incredibly effective – if done the right way.
A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. (more…)
The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.
How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?
Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.
Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)
There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.
In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.
They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)