Exclusive Business of Story Training: Austin, TX

Learn How to Excel Through the Stories You Tell

If you’re reading this then you are special.

You have been singled out by someone who truly cares about your success as a storyteller.

Storytelling in business is all the rage because it works. Stories connect deeply with the emotional core of your prospects and customers.

But being a clear and compelling storyteller is hard because no one has shown you the proven story structures.

That’s why I’m eager to teach you the ABT (And, But, Therefore) narrative framework upon which all powerful stories are built.

I am Park Howell, founder of The Business of Story. I have trained thousands of business, sales and marketing leaders and their people to become more persuasive and influential through their stories.

I typically get $15,000+ for this mastery course but your only investment is your time.

Why am I giving it away?

It’s simple. I want to expand my Business of Story network to more Austin business leaders so I can help them and their teams excel through the stories they tell (so I might ask you for the favor of a referral).

The DNA of Story

We call the ABT the “DNA of Story” because the And, But & Therefore framework has been the foundational story structure since the beginning of recorded history.

The ABT works because it uses the three forces of story of agreement, contradiction, and consequence. This setup/problem/solution structure is adored by our primal problem-solving, decision-making, buying limbic brain because it helps it easily make meaning out of the madness of being human.

I recently heard Dr. Joe Dispenza say, “Emotion is energy in motion.”

That’s why you use stories to evoke emotion in your prospects and customers that drive action:

Story = e+motion!

But you have to understand the magic to cast the spell.

Let me show you how during this select 30-person mastery course…

When:

Thursday, November 21, 2024, from 10 am to 12:30 pm (Seating is limited)

Where:

Synergy Workshop Room at Casa De Luz

Training:

I don’t believe in one-and-done training. No one learns that way.

Instead, you’ll be part of an exclusive deliberate practice program that builds your narrative intuition by making the ABT an intuitive habit in your communications.

Here’s what’s in store for you:

Pre-work That Delivers Immediate Impact: So we can hit the ground running during our in-person training, you will take The ABTs of Storytelling Micro Training Course. Once you have registered using the form below I will send you the login credentials. The sooner the better.
Activate Your New Storytelling Skill: I encourage you to email me your ABT message and I’ll provide coaching. Plus, we’ll use some of these ABTs in our LIVE training.
Amplify Your Learning During the In-person Training: This is a hands-on immersive mastery class where you’ll work side-by-side with your fellow storytellers to learn the magic of the ABT.
Build a Storytelling Habit With Our Story Quests: On Monday, Nov. 25, you will begin receiving 21 fun and insightful Story Quest activities delivered via email every Monday, Wednesday and Friday for seven weeks. You will be tasked with spotting and crafting ABTs in the wild for every conceivable communication opportunity.
Ask Me Anything Session: Two weeks after our in-person training, I will host a virtual 60-minute session to expand your skills with the ABT, hear success stories, and work through any challenges you may experience.

20+ Ways to Leverage The ABT:

First, use the ABT as a story-listening tool to build trust with your audience.
Focus your presentations from your audience’s point of view for impact.
Launch a virtual meeting with a bang.
Craft more compelling emails that actually trigger a response.
Share crystal clear brand stories.
Turn your data into drama to take the *numb* out of your numbers.
Elevate your LinkedIn bio to grab attention.
Dramatically increase engagement with your Tweets.
Make your Instagram photos worth several thousands of words.
Tantalize your TikTok followers.
Generate more Facebook fame.
Overcome objections.
Win contract negotiations by persuasively stating your case.
Confidently cut to the chase when your boss only gives you five minutes to sell your idea.
Create a common storytelling language to amplify the impact of your teams.
Produce a compelling story arc for your long-form communications that transports your audience from their world into yours.
Bridge the gap between marketing hyperbole and sales stories that convert.
Build your narrative intuition to make all of your communications more persuasive.
Simplify a complex message.
Get your kid to eat their peas.

We can’t wait to hear how you’re using the ABT that may not be on this list.

We only have 15 seats remaining and it’s first-come-first-served, so reserve your place now!

StoryCycle Genie™ Training Registration (Do Not Use)

Name(Required)
First Last
Email(Required)

Organization(Required)

Job Title(Required)

Website

Payment(Required)
$500 one-time payment

Δ

Who is This Guy?

Park Howell, The World’s Most Industrious Storyteller

If you really want my backstory starting with footy sleepers and Twinkles cereal, read my bio.

But the short story is that I’ve been in the advertising and branding world for nearly 40 years. I ran my own ad agency, Park&Co, in Phoenix, AZ, for 20 years. Now I consult, teach, coach and speak internationally to help leaders like you excel through the stories you tell.

In fact, my clients call me the World’s Most Industrious Storyteller for having grown their businesses by as much as 600 percent.

Iconic brands that rely on Business of Story training include Dell, U.S. Air Force, The Home Depot, Mayo Clinic, HubSpot, Walmart Canada, Intel, University of Dayton Center for Leadership, Hilton Hotels and many more.

I authored Brand Bewitchery: How to Wield the Stroy Cycle System™ to Craft Spellbinding Stories for Your Brand.

And I co-wrote The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, with Dr. Randy Olson who taught me about the ABT back in 2013. (You’ll receive a FREE digital copy when you sign up).

You’ll also be working in a printed copy of the What’s Your Story? field guide during our training.

If you’d like to learn more about what I’ve learned in the 10+ years of using the ABT in all of my storytelling, listen to my 400th-anniversary episode of The Business of Story podcast

STORY BONUS:

Famed Pitch Whisperer and my friend John Livesay will show you how to turn your elevator pitch into a captivating short story that wins with every telling.

So register now to save your place in this exclusive Business of Story training.

Story on!

≈Park