This NEW Business Storytelling deliberate mastery training program will show you the proven narrative hook of the ABT (And, But, Therefore) storytelling framework.
Can a Used-Car Dealership Really Save the World?
How Customers Find Freedom in a Purpose-Driven Brand Story By clarifying their purpose-driven brand story, Montreal car dealership Prêt, Auto, Partez has: Tripled its growth in three years Doubled their…
Brand Storytelling Spurs 30% Increase in New Business for Avantpage
The ROI of a crystal clear brand story In 1973, Luis Miguel traveled from his home in Mexico City to the Ozark Mountains in Missouri for summer camp. It was…
How to Dominate a Market Category With Your Brand Origin Story
The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…
How To Create a Compelling Brand Story for Your Startup
All successful startups that dominate their markets begin with defining their brand story strategy. Late in 2016, three successful families that own and operate numerous Massage Envy, Amazing Lash and…
The Stopping Power of Visual Storytelling
Within each letter are the shattered lives caused by a red light runner As you race toward the intersection, the green light suddenly flips to yellow. How long do you…
