Creating Brand Distinction in a Commoditized Industry With Your Purpose-Driven Brand Story Strategy

  How Willmeng Cemented its Position in Commercial Construction as The Genuine Contractor In 2017, we helped Phoenix-based commercial contractor Willmeng define its brand story to reveal its purpose. They…

Park Howell

Can a Used-Car Dealership Really Save the World?

How Customers Find Freedom in a Purpose-Driven Brand Story By clarifying their purpose-driven brand story, Montreal car dealership Prêt, Auto, Partez has: Tripled its growth in three years Doubled their…

Park Howell
Brand storytelling, leadership storytelling, Avantpage

Brand Storytelling Spurs 30% Increase in New Business for Avantpage

The ROI of a crystal clear brand story In 1973, Luis Miguel traveled from his home in Mexico City to the Ozark Mountains in Missouri for summer camp. It was…

Park Howell
Brand story strategy, category design, brand positioning

How to Dominate a Market Category With Your Brand Origin Story

The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…

Park Howell

How To Create a Compelling Brand Story for Your Startup

All successful startups that dominate their markets begin with defining their brand story strategy. Late in 2016, three successful families that own and operate numerous Massage Envy, Amazing Lash and…

Park Howell