The Business of Story Podcast with Host Park Howell

The Business of Story podcast, hosted by Park Howell,  is one of the top brand storytelling podcasts with downloads topping 260,000 as well as being named among 40 Best Small Business Podcasts in 2017.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Guests include storytelling greats Robert McKeeDon YaegerJohn Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti SanchezMichael MargolisMichael HyattMargaret Hartnell, Michael Hauge, Dick OrkinBrian PalermoDr. Randy OlsonMichael PortBryan Kramer and more.

From the 79+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Larry Robertson, Best Selling Entrepreneur Author

#115: How to Speak More Creativity In Your Business Storytelling

#115: How To Speak More Creatively In Your Business Storytelling

We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine. (more…)

Connor Moore, Founder of CMoore Sounds

#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound

#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound

Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won’t recognize it has happened. How is this possible? (more…)

Greg Smith | Thinkific

Greg Smith, Co-Founder & CEO at Thinkific

#113: The Secrets to Creating Successful and Profitable Online Courses

#113: The Secrets To Creating Successful And Profitable Online Courses

Every business professional has invaluable wisdom. But it’s difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today’s guest will help you refine your skill, especially with your online course. (more…)

Dustin Mathews, Co-founder of Speaking Empire

#112: How to Sell Without Feeling Salesy With Your Brand Stories

#112: How to Sell Without Feeling “Salesy” With Your Brand Stories

We all have tremendous difficulty making a request.

It’s a humbling experience for everyone; you’re exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation. (more…)

Bryn Mooser

Bryn Mooser, CEO and Co-Founder of RYOT

#111: How to Tell Your Story with Immersive Virtual Reality

#111:How to Tell Your Story with Immersive Virtual Reality

On Wednesday, August 30, I toppled out of bed with vertigo. I’ve never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you’re falling through a narrow ice cave. (more…)

Ted Frank, Backstories Studio Story Strategist

#110: Movie Storytelling Secrets To Make Your Business Presentations Epic

#110: Movie Storytelling Secrets To Make Your Business Presentations Epic

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? (more…)

Lucas Keijning, Exhibition Developer at NEMO Science Museum

#108: How To Use Story To Connect With The Kid In All Of Us

#108: How To Use Story To Connect With The Kid In All Of Us

Often, it’s incredibly difficult to connect with your audience.

We’ve all been in that frustrating position. It’s not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. (more…)

Annie Franceschi

Annie Franceschi, Greatest Story Creative Founder

#107: Using Story To Evolve a Dream Job Into Your Dream Life

#107: Using Story To Evolve a Dream Job Into Your Dream Life

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? (more…)