I recently produced a Business of Story training for the Board of Directors and team members of the Make-A-Wish Foundation, the global nonprofit founded in Arizona in 1980 that now has 59 chapters throughout the United States and operates in about 50 countries.
They do marvelous work granting wishes to critically ill children.
During a break, one of their board members jumped on a call with a prospect and closed a deal using the ABT story structure he had just learned.
Talking about immediate ROI!
But can the ABT really be that easy? Can it be that effective in such a short amount of time?
Today, Fran Mallace, the President and CEO of Make-A-Wish Arizona, joins us to share how she uses storytelling to build vibrant relationships, grow powerful teams, and build a winning company culture.
And how you can too through the stories you tell.