The Business of Story Podcast with Host Park Howell

How to craft and tell compelling stories that sell in your story marketing

The World's Best Storytelling Podcast with Park Howell

The Business of Story podcast, hosted by Park Howell,  is one of the top brand storytelling podcasts for story marketers with downloads topping 250,000 on iTunes alone, and tens of thousands more on Stitcher

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Guests include Robert McKeeDon YaegerJohn Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti SanchezMichael MargolisMichael HyattMargaret Hartnell, Michael Hauge, Dick OrkinBrian PalermoDr. Randy OlsonMichael PortBryan Kramer and more.

From the 78+ 5-star reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Ted Frank, Backstories Studio Story Strategist

Movie Storytelling Secrets To Make Your Business Presentations Epic

Movie Storytelling Secrets To Make Your Business Presentations Epic

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? (more…)

Paul Blavin, Founder of Blavin Scholars

How Open Are You To The Impact Your Brand Story Can Make In the World?

How Open Are You To The Impact Your Brand Story Can Make In the World?

We often forget that success is not measured in money.

We work for years to become wealthy, but lose sight of what is truly important. Capital is not the goal, it’s a means for creating a better life, for you and the people around you. A change in your story, however small, can make a difference for countless others. Today’s guest is an expert in how a new life story can change the world.

Today’s guest is an expert in how a new life story can change the world. He evolved from financier to award-winning film producer. And he’s about to premiere his latest documentary, Mully. 

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Lucas Keijning, Exhibition Developer at NEMO Science Museum

How To Use Story To Connect With The Kid In All Of Us

How To Use Story To Connect With The Kid In All Of Us

Often, it’s incredibly difficult to connect with your audience.

We’ve all been in that frustrating position. It’s not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. (more…)

Annie Franceschi

Annie Franceschi, Greatest Story Creative Founder

Using Story To Evolve a Dream Job Into Your Dream Life

Using Story To Evolve a Dream Job Into Your Dream Life

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? (more…)

Jesse Kay

Jesse Kay, Host of 20 under 20s podcast

How to Connect To Generation Z With Your Story Marketing

How to Connect To Generation Z With Your Story Marketing

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20’s, and is becoming an expert on how to connect with Generation Z (aka Gen Z) with your brand storytelling.

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~ Eric Hinson, Founder at Explainify

How to Produce Irresistible Explainer Videos In Your Story Marketing

How to Produce Irresistible Explainer Videos in your Story Marketing

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That’s where your explainer video comes in. (more…)

Paola Baldion, Award Winning Actress & Social Activist

Temitayo Osinubi, Author of Beyond Buzzwords, and Host of the Marketing Disenchanted podcast

Using the Story Cycle to Tell Your Story on Purpose

Using the Story Cycle to Tell Your Story on Purpose

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. (more…)

How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. (more…)