The Business of Story Podcast with Host Park Howell
How to craft and tell compelling stories that sell in your story marketing
The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts for story marketers with downloads topping 250,000 on iTunes alone, and tens of thousands more on Stitcher.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
Guests include Robert McKee, Don Yaeger, John Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti Sanchez, Michael Margolis, Michael Hyatt, Margaret Hartnell, Michael Hauge, Dick Orkin, Brian Palermo, Dr. Randy Olson, Michael Port, Bryan Kramer and more.
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- Are you a fan? Please leave a short review here, and tell Park which guests he should have on!
From the 78+ 5-star reviews from our fans on iTunes:
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I’m in love!”
- “Wonderful storytelling resource.”
- “An excellent resource for business communicators.”
- “Blown away!”
To become the best leader you can be, it’s critical to give your team a call to something bigger.
These purpose-driven influences can tap into the audience’s core values and inspire action, and spark a strong movement in the community. But what if you have difficulty forming that intimate connection with members of your team? The answer, of course, is to find your story. (more…)
Have you ever felt the terror of being totally lost?
In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business. (more…)
Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)
Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)
It’s not too difficult to get your story out there.
There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content. (more…)
What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)
There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.
However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened? (more…)
What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?
For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.
The world of brand marketing is changing rapidly. Ad campaigns don’t work like they used to. Because brands are no longer the storytellers. They’re the story makers handing their stories to their customers in hopes they’ll share it with their world. (more…)
How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?
We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.