The Business of Story Podcast with Host Park Howell just named the Business of Story the #1 business storytelling podcast for 2022.

Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.

The goal of the show is to help sales and marketing leaders excel through the stories they tell.  Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!

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Roger Sorkin

#457: The Trick to Producing Viral, Resilient Stories

#457: The Trick to Producing Viral, Resilient Stories

As storytellers, we want to produce viral, resilient stories that captivate and move our audiences to action. Right?

But that’s way harder than we think it is.

So I’m excited to have highly-award-winning documentarian, Roger Sorkin, with us today to share how he approaches his storytelling to make as big of an impact on the world as possible.

Roger is the founder of the American Resilience Project, a nonprofit that produces award-winning, mission-driven films focused on practical solutions to environmental challenges.

“The American Resilience Project wields the power of strategic narratives to meet the greatest threats to human security and civilizational stability. Our work is designed to strengthen civic engagement for achieving the energy transition, adapting to sea level rise, managing the climate crisis, strengthening food security, and more.”


Kath Guzman Ga,lowa

#456: How to Communicate Your Brand Story With Compelling Clarity

#456: How to Communicate Your Brand Story With Compelling Clarity

As a brilliant brand marketer, you know the importance of always sharing clear and compelling stories about your product or service.

But you’re sometimes frustrated because finding clarity can be a murky exercise, especially if you don’t have a consultant outside of the fog of war in your business who can often see your story more clearly than you can.

Kathy Guzmán Galloway is a 20-year veteran of the CPG world.  She operates in her zone of genius as a strategist and facilitator, helping organize data and thoughts to create the clarity needed to make decisions with confidence.

In the past 10 years, she has built her consultancy, The Clarity Wizard, by working with some of the largest, youngest, and most innovative brands.

As a strategist, she helps brands drive growth with innovation.  As a facilitator, she provides strategic thought leadership for clients who are often too busy running their businesses to find ‘thinking time’ to grow their business through the clarity she provides.


Michael McQueen

#455: How to Unstick Stuck Minds With Your Business Storytelling

#455: How to Unstick Stuck Minds With Your Business Storytelling

Have you ever found yourself trying to convince a person who is stubbornly opposed to your position on a subject or your mindset?

But the conversation faltered because their values and beliefs seemed to be impenetrable, your argument was crushed and perhaps so too was your relationship.

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips.

Michael McQueen is a multi-award-winning speaker, change strategist, and bestselling author of 10 books.

He has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate disruption and stay one step ahead of change.


Joelle Prochera

#455: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling

#455: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling

Coincidences. Serendipity. Déjà vu.

We’ve all experienced these surprising, sometimes unsettling occurrences where perhaps the universe is trying to tell us something.

Trying to show us the way forward. It almost feels like magic at times.

But is magic real in our life or do you just consider this stuff woo-woo? And if you do discount these random acts of synchronicity, what might you be missing out on?

Joelle Prochera, Master Coach to Fortune 500 executives and the self-described Messenger of Magic has been paying attention to the coincidences in her life and has been keeping a serendipity log for decades.

She says that when you truly pay attention to these chance encounters they can excite and even sometimes unnerve you. But, these chance encounters can also show you the natural way forward in your career and life.


Leslie Koch

#453: How to Engage Hispanic Audiences With Your Storytelling

#453: How to Engage Hispanic Audiences With Your Storytelling

Hispanic consumers make up over 18 percent of the Total U.S. population, which equates to about 62 million people, according to the US Census Bureau’s most recent American Community Survey.

It is an important market for brands considering it grew by 23 percent over the last decade.

But a lot of marketers are missing out because they either don’t know how to connect with Hispanic consumers or are intimidated to try because they are afraid of making a cultural misstep in their communications that might do more harm than good.

Today, you’ll learn why the majority of US Latinos want brands to acknowledge their cultural heritage, to speak directly to the Hispanic community in a culturally relevant way, and how to tell stories that resonate with them.

Leslie Koch is VP, Social Media for TelevisaUnivision. Sshe shares with you how to reach and engage the Hispanic audience in a way that resonates authentically in culture through music, sports, and other passion points.


Clate Mask

#452: 6 Keys to Conquering the Chaos to Grow Your Business

#452: 6 Keys to Conquering the Chaos to Grow Your Business

You are growing a robust business but at what cost to your personal and professional wellbeing?

Clate Mask, co-founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, discusses the importance of automation and process mapping in small businesses.

He emphasizes the need for entrepreneurs to find a rhythm of execution that balances personal and business goals. Blocking time for creativity and reflection is essential to keep your inspiration flowing.

We cover his six keys to success with the Personal Keys of mindset, vision and rhythm because you need to get this right to have long-term, balanced growth in your business and personal life.

The three business keys include strategy, automation and leadership.


Kat Greenbrook

#451: How to Create Business Impact With Your Data Storytelling

#451: How to Create Business Impact With Your Data Storytelling

Have you ever found yourself lost in space, and by space I mean the vacuous void between creating meaning with data either you are trying to communicate or someone is laying on you?

The problem is when we don’t use stories to create context for our numbers, we confuse the mind with what I call the “Malaise of metrics.”

In this episode, you’ll learn how to turn your data into drama and your statistics into stories so people understand what you’re trying to communicate with your numbers to create a real impact on the growth of your business.

Kat Greenbrook is a Data Storyteller from New Zealand and the author of the new book, The Data Storytellers Handbook: How to Create Business Impact Using Data Storytelling.

She is a consultant, workshop facilitator, industry speaker, and founder of the data storytelling company Rogue Penguin. With a unique blend of science, business, and design, she empowers data professionals to communicate data effectively through storytelling


Park Howell

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel

You can learn all of the story structures you want to make your business communications more clear, compelling and effective.

But if you don’t have a dynamic content strategy on how, when, where and for what purpose you are telling your stories, then you won’t have the impact you seek to grow your revenue, your people, or your brand.

On today’s show, I’ll show you how to build a powerful Business of Story “Know, Like & Trust” Storytelling Flywheel strategy to not only accelerate the momentum of your marketing but to also rapidly increase your sales.


Jeff West

#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories

#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories

One of the most exciting moments in business is when you land that big client or ideal customer.

But you typically have to go through a ton of rejection for every one win.

If you know that discouraging feeling, then you’re in the right place because we have Jeff West with us today.

Jeff has created the concept of Fusion Points™ where you tap into the intersection of emotion and logic.

He says Fusion Points are powerful for motivating yourself through tough times that all salespeople experience. Plus, they’re a great way to connect deeply with your prospects and customers as you understand their Fusion Points that move them to action.

For over 30 years, Jeff has coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation including field sales management with the Fortune 500® insurance company, Aflac.


Steven Winkler

#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sell

#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sell

You know the adage that your product marketing is not about what you make but what you make happen for your customers.

Stories about outcomes are far more compelling to your customers than boring bullet points of product features and functions.

But the majority of marketing in the business-to-business world is wasted because it’s product-centric versus customer-centric.

Our guest today, Steven Winkler, former Global Marketing Leader at HP, shares his experience with the power of visual storytelling in marketing.

Hear his fascinating journey from the world of tech and digital marketing to leading global marketing teams.

Steve dives deep into the hurdles and triumphs of bringing visual storytelling to the forefront at HP. One of the strategies was shifting from product-focused photography to storytelling that puts the audience at the center.

And you won’t believe the impact it had on the company’s marketing efforts.