Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

Use Story Mapping to Better Understand Your Customers

A Business Analyst’s Experience With User Story Mapping When developing a product or service in any industry, it’s imperative to not only consider but also understand consumer behavior.  The process…

Guest Author

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

How Web Design Helps You Tell Your Brand Story  

Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…

Guest Author

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell

How to Infuse Your Brand Story Through Design

Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…

Guest Author

How a Personal Adventure Will Help Your Sales Story Sell

A true story, well told, reveals a truth about ourselves and the world around us. In March 2019, Michele and I were in Melbourne, Australia, drinking red wine with her…

Park Howell

How a Strong Learning Culture is Great for Business

Nowadays, it is becoming increasingly common for organizations of all sizes to build learning into the very fabric of their work. Learning and development (L&D) is an essential part of…

Guest Author

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

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