Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

Guest Author

Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How To Use Interactive Content To Promote Your Brand Story

Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…

Guest Author

How to Use The Essence of Screenwriting for Content Marketing

Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal.  But screenwriting also specifically follows rules unique…

Guest Author

How You Can Get the Upper-hand on Coronavirus

Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…

Park Howell

Can a Used-Car Dealership Really Save the World?

How Customers Find Freedom in a Purpose-Driven Brand Story By clarifying their purpose-driven brand story, Montreal car dealership Prêt, Auto, Partez has: Tripled its growth in three years Doubled their…

Park Howell

How to Share Your Stories on Social Media More Effectively

Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…

Park Howell

How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success

Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…

Park Howell