ROI of Business Storytelling, Brand story, leadership storytelling

The ROI of Business Storytelling and the Cost of Being Boring

The business case for brand storytelling: Inspired leadership, employee engagement, greater retention and growing sales Rags or riches? Your storytelling ability will lead to one or the other Steven knew he was ...

How to Persuade any Audience with the Power of Storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master's students in the Executive Masters of Sustainability Leadership program. On ...

The integrity of your brand story to bridge customers to their future

6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them

Only a sturdy brand narrative, supported by your internal business stories, will bridge you to your future When I was in the fifth grade, I had my first "worldly" experience. My ...

A Simple 10-step Brand Storytelling Template to Clarify Your Business Story

The Story Cycle is a proven brand storytelling template to craft more compelling business stories You are a proud owner of a purpose-business, although it probably feels like it owns you. ...

How To Enhance Your Brand By Harnessing The Power Of Screenwriting Story Techniques

In this post, I’d like to talk about how you can use movies — specifically the protagonist’s journey through the movie — as a guide to enhancing your brand and ...

The 5 stages of grief as a business storyteller and brand storytelling

The Five Stages of Grief of a Business Storyteller and How to Get Over Them

How to move from denying to accepting business and brand storytelling as key to your leadership growth I witness the five stages of grief in every business storytelling workshop I lead. ...

What stories in your business presentations say about you

Storytelling with your brand, business or in your presentations lets people into your world I present Business of Story workshops around the world, and I teach sustainable storytelling in the Executive ...

Use Storytelling To Capture Your Authentic Personal Brand In Your Resume

Want to capture the world and land your dream gig? Here's how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest son, ...

The difference between creating interest or fascination in your brand storytelling

Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark confines ...

How to use small stories for huge impact in your business communications

The shovel, piano and teapot handles that groomed me as a story marketer Often in story marketing, you think you have to be epic in your storytelling. But most of us don't have those ...