Corporate Storytelling Examples from Well-Known Brands

In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your history, ...

4 Simple Tips for Better Corporate Storytelling

"Storytelling is the most powerful way to put ideas into the world today." - Robert McKee when asked why storytelling is important. Think about it: Your own business idea started from a ...

5 Tips to Make Your Emails Better with Storytelling

While there are far more channels than ever before and far more ways to approach marketing, we live in a world where people can opt in and out of content ...

Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)

“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important questions you ...

Brand storytelling, customer journey and business leadership storytelling

How to Deliver a Winning Customer Experience

What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common ground, ...

Brand storytelling and customer journey mapping

6 Brand Story Actions That Build Make-Mom-Proud Companies

Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and ...

Brand and business storytelling speaker for leadership

9 Brand Storytelling Words That Create Customer Engagement

What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones into ...

Brand storytelling designing your customer journey for word ofmouth marketing

The Benefits of Handling Customer Complaints

I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular dose ...

Brand storytelling, customer journey, talk triggers

How Talk Triggers Ignite Your Story Marketing

What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering their vast ...

Using Journey Maps to Tell the Customer’s Story

Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what's in it for them, and, hopefully, inspires ...