Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

The ABT Helps You Sell More by Saying Less

I woke up this morning to this nice note on LinkedIn from Allan Rienstra: “The ABT is the easiest change I’ve ever made to my customer correspondence style and with…

Park Howell

How to Use the ABT for a Powerful One-Floor Elevator Pitch

With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas.  I felt the…

Park Howell

All Powerful Leadership Communication is Built on an ABT

Narrative is leadership that will move nations. Regardless if you’re a leader in business, sales, marketing or human resources, you know how stories excite people to action. But storytelling isn’t…

Park Howell

The Evolution of Data Storytelling

Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…

Guest Author

The Most Powerful Business Storytelling Starts With the ABT

All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…

Park Howell

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

6 Suggestions To Improve Your Email Marketing By Storytelling

We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…

Guest Author

Use Story Mapping to Better Understand Your Customers

A Business Analyst’s Experience With User Story Mapping When developing a product or service in any industry, it’s imperative to not only consider but also understand consumer behavior.  The process…

Guest Author

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

How Web Design Helps You Tell Your Brand Story  

Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…

Guest Author