Archive for Book Reviews
How to Win Friends and Influence People with Your Brand Storytelling

How to Win Friends and Influence People with Your Brand Storytelling

Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…

Park Howell

What is the story behind your body of work?

I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From…

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Cool new tool for creating a quick video story on your iPad

Pick a template. Upload an image. Record your voice in snippets. Add music. Then post your video. It is that easy with Adobe Voice. Let’s face it, if content is…

Park Howell

How I got myself unceremoniously fired on Basecamp by my self-publisher

I need some help with self-publishing. And apparently at communicating. I was working with a local group to publish my new book, Story Built. But they terminated me. That’s not…

Park Howell

What crazy ass stories are your customers making up about your brand?

Our brains are suckers for story. They’ll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an…

Park Howell

What marketers can learn from the freaks, cheats and familiars at Burning Man

Have you ever been to Burning Man: this 55,000+ burner event in Black Rock City, Nevada? If not, have you ever wanted to go? Or do you think like some…

Park Howell

How NOT to become an MBA zombie

I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some…

Park Howell

Purpose-driven marketing made easier through new book: Good Works!

When people find out that I own an ad agency, they always ask, “What’s your specialty?” “Are you an automotive agency? A health care marketing firm? Consumer products? B2B?” My…

Park Howell

How social media is humanizing corporations

Command and control. It is one of the lasting corporate legacies of the industrial age. But its grip is weakening. For 100 years, most American companies have approached corporate culture…

Park Howell

6 proven ways to get to “YES” with your business storytelling

  “What in the hell was I thinking?” How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead…

Park Howell