Posts by Guest Author

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

Guest Author

Why Digital PR & Storytelling Go Hand In Hand

  Digital PR is at the heart of every successful business. It supports growth, boosts brand recognition, and increases your ranking in those all-important search queries. And by incorporating storytelling…

Guest Author

Corporate Storytelling Examples from Well-Known Brands

  In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your…

Kristin Savage
4 Simple Tips for Better Corporate Storytelling on Business of Story

4 Simple Tips for Better Corporate Storytelling

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee when asked why storytelling is important. Think about it: Your own business idea started from…

Serena Dorf
5 Tips to Make Your Emails Better with Storytelling

5 Tips to Make Your Email Marketing Better with Storytelling

While there are far more channels than ever before and far more ways to approach marketing, we live in a world where people can opt in and out of content…

Guest Author

Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)

“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…

Andrew Robinson
Brand storytelling, customer journey and business leadership storytelling

How to Deliver a Winning Customer Experience

What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…

Greg Chapman
Brand storytelling and customer journey mapping

6 Brand Story Actions That Build Make-Mom-Proud Companies

Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…

Jeanne Bliss
Brand storytelling designing your customer journey for word ofmouth marketing

The Benefits of Handling Customer Complaints

I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…

Jay Baer