Posts by Guest Author

The Evolution of Data Storytelling

Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…

Guest Author

6 Suggestions To Improve Your Email Marketing By Storytelling

We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…

Guest Author

How Web Design Helps You Tell Your Brand Story  

Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…

Guest Author

How to Infuse Your Brand Story Through Design

Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…

Guest Author

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

Guest Author

Why Digital PR & Storytelling Go Hand In Hand

  Digital PR is at the heart of every successful business. It supports growth, boosts brand recognition, and increases your ranking in those all-important search queries. And by incorporating storytelling…

Guest Author

Corporate Storytelling Examples from Well-Known Brands

  In an era of intense competition, how can you make your brand stand out from the rest? You can start by telling a story that conveys your values, shares your…

Kristin Savage
4 Simple Tips for Better Corporate Storytelling on Business of Story

4 Simple Tips for Better Corporate Storytelling

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee when asked why storytelling is important. Think about it: Your own business idea started from…

Serena Dorf
5 Tips to Make Your Emails Better with Storytelling

5 Tips to Make Your Email Marketing Better with Storytelling

While there are far more channels than ever before and far more ways to approach marketing, we live in a world where people can opt in and out of content…

Guest Author