Archive for Brand Storytelling
Why You Need Conflict In Your Brand Story

Conflict: A Life or Death Impact on Your Brand Story

At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…

Park Howell
Brand story strategy framework and system for business storytelling and leadership

How to Simply Craft a Short Story That Celebrates Your Brand

Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…

Park Howell

Learn This Proven Brand Story Framework

In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…

Park Howell
9 Brand Storytelling Words That Create Customer Engagement

9 Brand Storytelling Words That Create Customer Engagement

What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…

Park Howell

The Art of Social Media Storytelling

How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…

Guest Author

How Resilient Brands Use Story to Transform Setbacks into Comebacks

It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…

Sandra Younger
How the Red Cross Learned Storytelling to Amplify its Impact

How the Red Cross Learned Storytelling to Amplify its Impact

Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…

Park Howell
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder

How Story Shapes Help You Share Your Unique Value Proposition

Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…

Nick Westergaard

Finding Your Competitor Differentiation Story

How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…

Paul Smith