Archive for Brand Storytelling

How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success

Infuse your offering with meaning through the brand stories you tell When I think of consumer commodities, I think of bottled water, aspirin and vodka (not necessarily in that order).…

Park Howell

3 Proven Steps to Creating Great Brand Stories

Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…

Park Howell
business storytelling techniques

How to Craft Your Purpose-Driven Brand Story

Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…

Park Howell
Why You Need Conflict In Your Brand Story

Conflict: A Life or Death Impact on Your Brand Story

At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…

Park Howell
Brand story strategy framework and system for business storytelling and leadership

How to Simply Craft a Short Story That Celebrates Your Brand

Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…

Park Howell

Learn This Proven Brand Story Framework

In his 2012 predictions for the tech-industry, pundit Mark Anderson, CEO of Strategic News Service, said, “Steve Jobs didn’t really invent anything at all. But he was great at integrating…

Park Howell
9 Brand Storytelling Words That Create Customer Engagement

9 Brand Storytelling Words That Create Customer Engagement

What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…

Park Howell

The Art of Social Media Storytelling

How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…

Guest Author

How Resilient Brands Use Story to Transform Setbacks into Comebacks

It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…

Sandra Younger
How the Red Cross Learned Storytelling to Amplify its Impact

How the Red Cross Learned Storytelling to Amplify its Impact

Business storytelling to help you weather any storm Last Friday, I presented a keynote to more than 300 public information officers from multiple cities throughout Arizona. This was the seventh…

Park Howell