Archive for Brand Storytelling

How to Build a Habit of Consistently Creating More Powerful Messages With the ABT

Growing as a confident and influential communicator takes continuous practice to build your storytelling skills. But our brains are biologically driven to be lazy. Therefore, I highly recommend James Clear’s…

Park Howell

Three Dreaded Assumptions That Derail Business Communications

Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…

Park Howell

10 Secrets to Producing Your Finest Podcast

Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…

Park Howell

The ABT Helps You Sell More by Saying Less

I woke up this morning to this nice note on LinkedIn from Allan Rienstra: “The ABT is the easiest change I’ve ever made to my customer correspondence style and with…

Park Howell

The Most Powerful Business Storytelling Starts With the ABT

All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…

Park Howell

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

How Web Design Helps You Tell Your Brand Story  

Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…

Guest Author

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell

How to Infuse Your Brand Story Through Design

Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…

Guest Author

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author