Archive for Brand Storytelling

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

How Web Design Helps You Tell Your Brand Story  

Brands want to build trust and connect with their audiences. Trust is essential in storytelling because, in the end, customers should also buy your brand story – not just the…

Guest Author

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell

How to Infuse Your Brand Story Through Design

Do you know how to take a generic product or service and make it unique? Branding. The story you tell through your product design or positioning. After all, people don’t…

Guest Author

Why Storytelling is Important for Local Businesses

What do all successful local businesses have in common? Most have remarkable brand stories.  In every city, there are restaurants, shops, cafes, and other small businesses that stand out. They…

Guest Author

Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success

Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…

Park Howell

3 Proven Steps to Creating Great Brand Stories

Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…

Park Howell
business storytelling techniques

How to Craft Your Purpose-Driven Brand Story

Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…

Park Howell
Why You Need Conflict In Your Brand Story

Conflict: A Life or Death Impact on Your Brand Story

At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…

Park Howell