Archive for Brand Storytelling
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder

How Story Shapes Help You Share Your Unique Value Proposition

Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…

Nick Westergaard

Finding Your Competitor Differentiation Story

How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…

Paul Smith

Understanding Your Business Narrative, so Customers Know Where They Fit

This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…

Cassie Roma

Use These World-Class Storytelling Techniques in Your Brand Stories

Brand Storytelling is About Sharing the Emotion of Your Purpose-Driven Organization with Your Customers Until We All Win. This is the powerful opening line to Nike’s Equality campaign that took…

Guest Author
Brand storytelling, customer personas, business storytelling, storytelling speaker

Who are You For in Your Brand Story?

No, really — who are you for? (And before you get all fidgety about “who” versus “whom,” I know it’s “whom.” But few of us talk like that in real…

Tamsen Webster

How to Create Your Personal Brand Story to Grow Your Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies…

Michael Gass
How Should Technology Shape Your Brand Story

How Should Technology Shape Your Brand Story?

Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands.…

Park Howell
How to Win Friends and Influence People with Your Brand Storytelling

How to Win Friends and Influence People with Your Brand Storytelling

Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…

Park Howell

6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them

Only a sturdy brand narrative, supported by your internal business stories, will bridge you to your future Most business leaders and marketers focus on their high-level brand narrative. But few…

Park Howell