Archive for Storytelling for Sales

How to Build a Habit of Consistently Creating More Powerful Messages With the ABT

Growing as a confident and influential communicator takes continuous practice to build your storytelling skills. But our brains are biologically driven to be lazy. Therefore, I highly recommend James Clear’s…

Park Howell

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

Use Story Mapping to Better Understand Your Customers

A Business Analyst’s Experience With User Story Mapping When developing a product or service in any industry, it’s imperative to not only consider but also understand consumer behavior.  The process…

Guest Author

How a Personal Adventure Will Help Your Sales Story Sell

A true story, well told, reveals a truth about ourselves and the world around us. We want to connect deeply with our prospects and if we demonstrate how we’re uniquely…

Park Howell

How To Use Interactive Content To Promote Your Brand Story

Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…

Guest Author

How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success

Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…

Park Howell

3 Proven Steps to Creating Great Brand Stories

Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…

Park Howell

How to Peddle a Bike With a Story

  Selling and Storytelling is Always About the Moment of Truth Life as an entrepreneur started for me in 1972 glued to our TV set in Woodinville, Washington.  I was…

Park Howell

Why Pitching Your Brand is 99% Telling Your Own Story

What you can learn from Hollywood movie pitching about selling your brand story The pitch. It’s as old as cinema itself.  A writer, director, or other creative type walks into…

Guest Author
Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder