5 Ways to Craft Your Brand Origin Story
Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…
How a Strong Learning Culture is Great for Business
Nowadays, it is becoming increasingly common for organizations of all sizes to build learning into the very fabric of their work. Learning and development (L&D) is an essential part of…
3 Tips That Will Help You Shine as a Podcast Guest
The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…
6 Crucial Questions You Should Ask Your Business Storytelling Keynote Speaker
The Best Business Storytelling Keynotes Don’t Tell But Show Your Attendees How to Storytell Business storytelling is all the rage these days and for good reason: it works! But many…
How to Craft Your Purpose-Driven Brand Story
Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…
How to Build the 5 Most In-Demand Business Skills by Growing as a Storyteller
LinkedIn just announced the five most in-demand soft skills. The ability to tell a good story is at the core of each. In 2013, I was quizzing 35 internationally renowned…
What My TEDx Talk Taught Me About Storytelling
Your most compelling personal brand story is found in your simple scenes Do you ever get cotton-mouth when you speak? Nerves set in. Your armpits seem to suck all the…
How to Grow Your Business Without Changing Who You Are
Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…
How to Build Empathy in Your Leadership Stories
Business storytelling is about more than just engaging and captivating You want to help your customers, employees, and other stakeholders. You want to tell stories to influence, motivate, and lead.…
How to Make Your Business Stories Impactful and Memorable
Top business leaders lead with stories A chapter closed on my life on Friday, January 12, 2018. After five years as the professor of storytelling, creating and teaching the communications…
