❖ Archive for Leadership Storytelling ❖
10 quick questions to help you own your brand story
No one will buy into your brand story until you own it first. I’ve found for the past 10 years guiding brands through the Story Cycle process that if you can get…
How to Craft a Potent Brand Statement for Your Professional Services Firm
Think of your brand statement as a Hollywood logline. A logline is a one or two sentence description of your movie that hopefully captivates a studio and convinces them to make…
Craft Your Elevator Pitch With This Simple Online Tool
What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first, I thought it was…
CMOs, Are You Telling Your Corporate Responsibility Story Well?
What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don’t believe me? How about that little P.R.…
