Posts by Park Howell

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell

How a Personal Adventure Will Help Your Sales Story Sell

A true story, well told, reveals a truth about ourselves and the world around us. In March 2019, Michele and I were in Melbourne, Australia, drinking red wine with her…

Park Howell

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How You Can Get the Upper-hand on Coronavirus

Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…

Park Howell

How to Share Your Stories on Social Media More Effectively

Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…

Park Howell

How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success

Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…

Park Howell

3 Proven Steps to Creating Great Brand Stories

Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…

Park Howell
6 questions to ask your business storytelling speaker

6 Crucial Questions You Should Ask Your Business Storytelling Keynote Speaker

The Best Business Storytelling Keynotes Don’t Tell But Show Your Attendees How to Storytell Business storytelling is all the rage these days and for good reason: it works! But many…

Park Howell
business storytelling techniques

How to Craft Your Purpose-Driven Brand Story

Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…

Park Howell