Posts by Park Howell

How to Use the ABT for a Powerful One-Floor Elevator Pitch

With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas.  I felt the…

Park Howell

All Powerful Leadership Communication is Built on an ABT

Narrative is leadership that will move nations. Regardless if you’re a leader in business, sales, marketing or human resources, you know how stories excite people to action. But storytelling isn’t…

Park Howell

The Most Powerful Business Storytelling Starts With the ABT

All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…

Park Howell

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell

How a Personal Adventure Will Help Your Sales Story Sell

A true story, well told, reveals a truth about ourselves and the world around us. In March 2019, Michele and I were in Melbourne, Australia, drinking red wine with her…

Park Howell

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Where to Find Your Brand Story

Learn How to Captivate Your Customers With a Bewitching Brand Story In March 2019, I sniffed into an old claustrophobic bookstore in Queenscliff, Australia, like a mouse searching for cheese.…

Park Howell

How You Can Get the Upper-hand on Coronavirus

Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…

Park Howell