Posts by Park Howell

Three Dreaded Assumptions That Derail Business Communications

Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…

Park Howell

New Study Finds Miscommunication is Costing American Businesses $1.2 Trillion Annually

A new report on the state of business communication by Harris Poll on behalf of Grammarly surveyed 251 business leaders and 1,001 knowledge workers in the U.S. to find out…

Park Howell

10 Secrets to Producing Your Finest Podcast

Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…

Park Howell

The ABT Helps You Sell More by Saying Less

I woke up this morning to this nice note on LinkedIn from Allan Rienstra: “The ABT is the easiest change I’ve ever made to my customer correspondence style and with…

Park Howell

How to Use the ABT for a Powerful One-Floor Elevator Pitch

With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas.  I felt the…

Park Howell

All Powerful Leadership Communication is Built on an ABT

Narrative is leadership that will move nations. Regardless if you’re a leader in business, sales, marketing or human resources, you know how stories excite people to action. But storytelling isn’t…

Park Howell

The Most Powerful Business Storytelling Starts With the ABT

All Compelling Leadership Storytelling, Keynotes, Marketing Campaigns and Sales Presentations Begin With This One Story Framework I’ve been practicing business storytelling for 35+ years and it has led my clients…

Park Howell

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

How to Improve Your Business Storytelling Through Music

The Melody, Harmony and Rhythm of Your Storytelling Matters You know the feeling you get when reading, watching or hearing a story that simply flows. Its meter and rhythm lilt…

Park Howell

5 Ways to Craft Your Brand Origin Story

Is your most powerful brand story asset buried beneath the rubble? Michele and I spent Easter weekend in the rubble at Jacumba Hot Springs. Last fall, our daughter Corbin and…

Park Howell