How You Can Get the Upper-hand on Coronavirus
Let’s face it (don’t touch yours, by the way), one of the most powerful ways you can defeat the coronavirus which causes the filthy Covid-19 disease is literally in the…
How to Share Your Stories on Social Media More Effectively
Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…
How a Mysterious Brand Story Positions Crystal Head Vodka for Otherworldly Success
Infuse your offering with meaning through the brand stories you tell (The following is an excerpt from my new book, Brand Bewitchery: How to Wield the Story Cycle System™ to…
3 Proven Steps to Creating Great Brand Stories
Why You Must Clarify Your Brand Story Strategy and How When I was a kid, I loved watching the Our Gang (The Little Rascals) TV show before heading off to…
6 Crucial Questions You Should Ask Your Business Storytelling Keynote Speaker
The Best Business Storytelling Keynotes Don’t Tell But Show Your Attendees How to Storytell Business storytelling is all the rage these days and for good reason: it works! But many…
How to Craft Your Purpose-Driven Brand Story
Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…
How a Souring Apple Industry Ripened a Burgeoning Wine Region
You know the adage “Give me lemons and I’ll make lemonade.” But it also applies to apples. When the apple market went south in the early 1990’s, orchardists around Lake Chelan in…
How to Peddle a Bike With a Story
Selling and Storytelling is Always About the Moment of Truth Life as an entrepreneur started for me in 1972 glued to our TV set in Woodinville, Washington. I was…
Conflict: A Life or Death Impact on Your Brand Story
At the heart of every brand story is conflict, but how you handle it can determine the life or death of your organization “Double, double toil and trouble; fire burn,…
How to Simply Craft a Short Story That Celebrates Your Brand
Create a compelling theme, premise and story that supports your brand promise In brand storytelling, you strive for clarity to help people understand your purpose. But it’s hard to appreciate how…
