Archive for Sustainable Storytelling

What Stories In Your Business Presentations Say About You

Storytelling with your brand, business or in your presentations lets people into your world I present Business of Story workshops around the world, and I teach sustainable storytelling in the Executive Masters of Sustainability Leadership (EMSL) program at Arizona State University. But, I’m always saddened when I encounter executives who think storytelling in business is crap. They call storytelling a gimmick. Time waster. Fluff. It makes them uncomfortable. Are you one of them? Or do you have to battle a boss who…

Use Storytelling To Capture Your Authentic Personal Brand In Your Resume

Want to capture the world and land your dream gig? Here’s how you use creative storytelling to express your authentic personal brand in your professional resume. Just now, our youngest son, Caedon, sent me his resume to print on our color printer. I didn’t really want to be bothered with it, so I had him download the print driver and do it himself. “It’s good to be self-sufficient,” I coached. Then, OMG, I opened his resume PDF. And I found…

The difference between creating interest or fascination in your brand storytelling

Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark confines of the FilmBar on 2nd street in Roosevelt Row. This is Phoenix’s true indie cinema.  Think of it as kitschy/hipster lounge meets 1947 movie theater. I watched the film music documentary, Score. I was excited because I have always wanted to work in the film scoring world as a producer. In…

How to persuade any audience with the power of storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master’s students in the Executive Masters of Sustainability Leadership program. On this trip, we met with many important Dutch companies, like Philips and KPN, the AT&T of the Netherlands. The Dutch, although brilliant storytellers over a pint, primarily use assertions and opinions when they are talking business. On Thursday, June 22, I presented my fundamentals of storytelling training to…

customer experience

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week in Las Vegas.  There were three days of workshops and speakers, several thousand attendees, and umpteen roundtable discussions. Despite the abundance of brilliance, three important trends stood out for me: Big waste, little victories and showing up #1. 80% of B2B content generated goes unused I was surprised to learn…

How top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive leaders performance Earlier this year I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote from Melbourne, Australia. He is the co-creator of Storytelling for Leaders training program that they’ve taught to brands for 13 years. But despite the popularity of business storytelling these days, relatively few leaders are teaching their troops how to spot stories in their organizations to inspire their people and drive performance. Those…

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story When making a business point, or sharing loads of data, wrap your content in the adventure of a story. Our reptilian brains can’t resist a good yarn. And your audiences, beleaguered from endless Powerpoints, will love you for it. But enough of me telling. Let me show you. Our seaplane banked over a pod of Killer whales on approach after a bumpy four-hour flight from Seattle. We landed in the aptly named Blackfish Sound…

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you can use to get your personal brand story straight. Favorite way to spend time away from work: My favorite way to spend time away from…

7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, producing the product launch segment for Forever Living Products’ annual Super Rally. More than 3,000 sales executives from over 130 countries surrounded me. Then the video introducing Forever’s new Multi-Maca product flickered to life on the ballroom screen. The gathering quieted as all eyes turned to the stage. I was in the crowd to gauge…

Laugh and be happy as you kick the sh*t out of injustice

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump’s presidency and the frightening lunacy that appears to be the hallmark of his administration, I woke up this Sunday morning with a resolute calmness about it. Then, one of my favorite Newman songs popped in my head. This song will be my anthem as long as The Donald and his henchmen are in the…