AI Is Giving Your Clients Faster Brand Stories. That’s the Problem.
When AI Runs Without a Governing Brand Brain, It Doesn’t Amplify Your Story. It Accelerates Its Decay. StoryOps™ Is the Only Discipline Built to Stop Narrative Entropy Using Artful Intelligence…
Story Is Humanity’s First Technology — Park Howell on the Brand Story Podcast with Steve Gilman
Forty Years Building Brands. One Conversation That Revealed Why Most Marketers Have Never Actually Studied Story. The One Shift That Changes Everything About How You Communicate You’ve been told story…
Patagonia Solved Brand Narrative Entropy 40 Years Before We Named It
The World’s Most Operationalized Brand Story Isn’t a Marketing Strategy. It’s Brand Storytelling Governance Infrastructure. Here’s what StoryOps™ looks like at full deployment. When I got the program for the…
Roddenberry’s Star Trek Show Bible: The World’s First Brand Brain
The Original Operating Manual for Story Governance And the Blueprint for Protecting Your Brand from AI-Accelerated Fragmentation I met Gavin McMahon on Zoom the other day. We beamed up to…
Is Your Chief Storytelling Officer Missing the Plot?
Companies Are Hiring Storytelling Professionals at a Record Pace, But Ignoring Their Infrastructure Without a brand story operating system, you’re executing narrative creativity without governing it. Elliott Rayner, a Fractional…
The Mistake is Fearing AI Will Steal Your Identity as a Brand Storyteller
Why the storytellers most afraid of AI are the ones it’s already erasing. A companion piece to Aaron Godby’s “AI Isn’t Stealing Your Professional Identity. Your Fear of Mistakes Is.”…
Narrative Entropy Is Decaying Your Brand. StoryOps™ Is the Governance That Stops It.
You Have MarketingOps. SalesOps. RevenueOps. HROps. But No One Owns the Story. Brand Narrative Entropy is the natural fragmentation of a brand’s core story across functions, channels, and time when…
The Story Your Agency Is Telling Is Working Against You
I Fixed That Live on the Smart Agency Masterclass with Jason Swenk The three-word framework that changes every pitch you’ll ever make — starting today Back in 2003, my agency…
The Most Expensive Gap in Leadership Has Nothing to Do with Strategy
It Has Everything to Do with How You Tell Your Story Why leaders from the United States Air Force to Dell, Intel, and top universities are learning to close the…
Your Brand Story Is Not About What You Make, But What You Make Happen
You Become the Preferred Brand When Your Audience is the Center of Your Story The Three-Word Framework That Turns Forgettable Pitches Into Compelling Brand Stories I had a great conversation…
