Archive for Business of Story Magazine

Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)

“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…

Andrew Robinson
Brand storytelling, customer journey and business leadership storytelling

How to Deliver a Winning Customer Experience

What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…

Greg Chapman
Brand storytelling and customer journey mapping

6 Brand Story Actions That Build Make-Mom-Proud Companies

Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…

Jeanne Bliss
Brand storytelling designing your customer journey for word ofmouth marketing

The Benefits of Handling Customer Complaints

I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…

Jay Baer
Brand storytelling, customer journey, talk triggers

How Talk Triggers Ignite Your Story Marketing

What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering…

Daniel Lemin

Using Journey Maps to Tell the Customer’s Story

Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what’s in it for them, and, hopefully, inspires…

Annette Franz
Brand story strategy creation

A Recipe for Creating Core Brand Values

Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…

Sabra Rubinstein

How to Stay True to Your Brand Archetype in Times of Crisis

Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…

Margaret Mark & Carol Pearson
Brand storytelling, elevator pitch and your brand story.

Why You Need to Pitch Your Brand Promise in 9 Seconds or Less

A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…

Jeffrey Shaw
Brand strategy, leadership communications and business storytelling

How to Communicate Your Business Strategy More Effectively

All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…

Shawn Callahan