Archive for Business Storytelling

Three Dreaded Assumptions That Derail Business Communications

Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…

Park Howell

10 Secrets to Producing Your Finest Podcast

Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…

Park Howell

How to Use the ABT for a Powerful One-Floor Elevator Pitch

With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas.  I felt the…

Park Howell

The Evolution of Data Storytelling

Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…

Guest Author

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

6 Suggestions To Improve Your Email Marketing By Storytelling

We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…

Guest Author

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

Guest Author

How To Use Interactive Content To Promote Your Brand Story

Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…

Guest Author

How to Use The Essence of Screenwriting for Content Marketing

Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal.  But screenwriting also specifically follows rules unique…

Guest Author