How to Use the ABT for a Powerful One-Floor Elevator Pitch
With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas. I felt the…
The Evolution of Data Storytelling
Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…
6 Suggestions To Improve Your Email Marketing By Storytelling
We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…
3 Tips That Will Help You Shine as a Podcast Guest
The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…
Why Consultants Must Tell Their Story
15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…
How To Use Interactive Content To Promote Your Brand Story
Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…
How to Use The Essence of Screenwriting for Content Marketing
Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal. But screenwriting also specifically follows rules unique…
How to Share Your Stories on Social Media More Effectively
Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…
How to Craft Your Purpose-Driven Brand Story
Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…
