Archive for Business Storytelling

The Evolution of Data Storytelling

Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…

Guest Author

How the ABT Narrative Framework Closes a Compelling Story Loop For You

The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…

Park Howell

6 Suggestions To Improve Your Email Marketing By Storytelling

We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…

Guest Author

3 Tips That Will Help You Shine as a Podcast Guest

The Secret to Becoming a Show Asset as a Podcast Guest Speaker If you’re a guest on my podcast, I have only one goal for you: to help you shine!…

Park Howell

Why Consultants Must Tell Their Story

15 years ago, I was taking the bullet train from Osaka to Tokyo, not to go sightseeing, but to throw myself into the lion’s den. A boardroom full of angry,…

Guest Author

How To Use Interactive Content To Promote Your Brand Story

Businesses don’t become successful just because of their products and services. Those may definitely be a prerequisite, but there’s a lot more that goes into promoting a business. Today companies…

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How to Use The Essence of Screenwriting for Content Marketing

Screenwriting follows the rules of storytelling: set up an idea, debate the idea and make a conclusion. Beginning, middle and end. Relatively universal.  But screenwriting also specifically follows rules unique…

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How to Share Your Stories on Social Media More Effectively

Are you exhausted spending hours cranking out social media posts but not ever really knowing what’s working, or what’s a total waste of your time and client’s money? Are you…

Park Howell
business storytelling techniques

How to Craft Your Purpose-Driven Brand Story

Customers care more about your brand purpose than your product or service. You run a purpose-driven brand and are growing with a healthy business model. But competition is threatening your…

Park Howell

How to Peddle a Bike With a Story

  Selling and Storytelling is Always About the Moment of Truth Life as an entrepreneur started for me in 1972 glued to our TV set in Woodinville, Washington.  I was…

Park Howell