The Mistake is Fearing AI Will Steal Your Identity as a Brand Storyteller
Why the storytellers most afraid of AI are the ones it’s already erasing. A companion piece to Aaron Godby’s “AI Isn’t Stealing Your Professional Identity. Your Fear of Mistakes Is.”…
Narrative Entropy Is Decaying Your Brand. StoryOps™ Is the Governance That Stops It.
You Have MarketingOps. SalesOps. RevenueOps. HROps. But No One Owns the Story. Brand Narrative Entropy is the natural fragmentation of a brand’s core story across functions, channels, and time when…
See How Effective Your Brand Story is to Capture Customers
Free Brand Story Analysis Tool vs $15,000 Consulting: The 3-Minute Assessment That Changes Everything How Much Does Brand Story Analysis Cost? Grade Yours for FREE! Brand story analysis typically costs:…
How to Build a Habit of Consistently Creating More Powerful Messages With the ABT
Growing as a confident and influential communicator takes continuous practice to build your storytelling skills. But our brains are biologically driven to be lazy. Therefore, I highly recommend James Clear’s…
Three Dreaded Assumptions That Derail Business Communications
Legend has it that in 1517, Spanish Conquistadors exploring the Yucatán Peninsula asked the indigenous Mayan people the name of the region. The Mayans responded, Tectetán, which sounded like Yucatán…
10 Secrets to Producing Your Finest Podcast
Feedspot.com named The Business of Story the #1 business storytelling podcast in 2022 The Business of Story podcast is a 350-episode overnight sensation as we ranked atop the list of…
How to Use the ABT for a Powerful One-Floor Elevator Pitch
With clarity and concision comes confidence with your business storytelling In December of 2019, I stood in front of the elevator at the Wynn Resort in Vegas. I felt the…
The Evolution of Data Storytelling
Do some marketers have issues with whether to share stories or share data? The solution to this problem is to share both. While you could share them individually, you will…
How the ABT Narrative Framework Closes a Compelling Story Loop For You
The shortest successful sales pitch ever told Ernest Hemingway was in a bar with his buddies and bet them $10 each that he could make them cry with a short…
6 Suggestions To Improve Your Email Marketing By Storytelling
We live in a world where content is king in digital marketing and has become increasingly easy to access content with just one click. Email marketing is one of the…
