Sustainable Storytelling: How a Word is Worth a Thousand Pictures
When was the last time you found something shopping and mentally yelled, “Scooooooooore!”? You pictured yourself knifing your arms above your head like a Super Bowl ref signaling a touchdown.…
10 Sustainable Brands that Turned Green Marketing Campaigns into Movements
How To Nurture Life-Long Customers through Green Marketing It’s not enough to just run ad campaigns anymore. Your customer has WAY more control over your brand story than ever before.…
How to Put the “Park” Back in Parking Lot
If you could change your story, would you? I think a lot of people would like to reinvent themselves and rewrite their lives. Author something new, fresh, daring, even adventurous.…
Your Story Is Lost When Told Out of Context
I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…
How to Lure Your Audience on Social Media with Business Storytelling
Blogs. YouTube. Facebook. Flickr. LinkedIn. Ning. Vimeo. It’s kind of difficult to figure out just how online social media fits into an overall communications plan. I was noodling this over…
How to Help Your Content Marketing Survive
9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content. How do you stand out? How do you generate comments? How…
