Archive for Business Storytelling

Your Story Is Lost When Told Out of Context

I was asked to undertake a difficult project, which turned out to be a great gift. The CEO of a multi-national, two-billion-dollar-plus corporation requested a speech to open several company…

Park Howell

How to Lure Your Audience on Social Media with Business Storytelling

Blogs. YouTube. Facebook. Flickr. LinkedIn. Ning. Vimeo. It’s kind of difficult to figure out just how online social media fits into an overall communications plan. I was noodling this over…

Park Howell

How to Help Your Content Marketing Survive

9 Ways People Respond to Online Content We’re all trying to get eyeballs to, and engagement with, our content.  How do you stand out? How do you generate comments? How…

Park Howell