9 Ways People Respond to Online Content


Rajesh Setty was kind enough to let me feature his back-of-a-napkin diagram on how people respond to online content. He is an entrepreneur author and speaker based in Silicon Valley.

We’re all trying to get eyeballs to, and engagement with, our content.  How do you stand out? How do you generate comments? How do you get people to subscribe?

Like you I presume, I write, and write, and write, and am never happy with my traffic. The lack of comments can sometime suck the wind out of my enthusiasm.  Yet, I write on.

I was particularly frustrated the other day trying to figure all of this out.  Then I came across several resources that helped me get a better view of the cyber landscape and how my green marketing blog fits into it.

So here’s a collection of a handful of sharp social marketing people and their content that have been particularly helpful to me this week.

How People Respond to Your Blog

I found Rajesh Setty’s post, 9 Ways People Respond to Online Content, through one of my most valued email subscriptions from Copyblogger.com. Raj offers an interesting and easy way to consider how people interact with your blog. His four main points are:

  1. Understand Your Audience
  2. Check Your Objective
  3. Unleash Your Creativity
  4. Learn From Feedback

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How to Unleash Your Creativity

Copyblogger is the only daily email newsletter I receive that I actually read every day. They offer a collection of terrific writers that continuously deliver tips and techniques on how to write better posts and how to get them to your target audience: or more importantly, how to get your target to you.

Using Twitter to Market Your Sustainable Blog

Is Twitter a conversational portal or a niche market’s broadcast medium? Who knows? One thing I do know about Twitter is that it is a great source of information when you’re following the right people in your industry: In my case, marketers of sustainability.  @patrickbyers is a great example. I often get lots of good information from what he shares through Twitter.  The other day he pointed to this Harvard article, “New Twitter Reserch: Men Follow Men and Nobody Tweets.” If you want some insight into how to attract both men and women to your green blog through Twitter, read this article.

How To Build a Better Green and Sustainable Blog

Finally, I purchased and downloaded 31 Days to Build a Better Blog from Problogger.com. The book challenges you to do one thing every day for 31 days to improve your blog.  I’ve been scanning the material and love it. I will start my 31 days on Wednesday, upon my return from Cascades in Washington State for a boy’s weekend of camping and golf (Yes, I know, sort of an odd combination, but you don’t know my buds.)

That’s it. Those are the people, websites, blogs and downloads that offered me the best info this week on how to make my green marketing blog brighter AND better.

Who do you follow, or what specific blog post have you found helpful in making your blog more powerful? Your advice is greatly appreciated.