The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Chapman Downes

#214: How HBO’s Real Sports Tells Stories on Purpose

#214: How HBO’s Real Sports Tells Stories on Purpose

There are a number of journalists that hope their work will spark a call for change in social injustices. But often the lack of story in their reporting results in disinterest from the public. That’s why crafting a powerful narrative structure is essential to get people to actually care and take action.

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Bill Rozier

#213: Why Brand Storytelling is an Endurance Sport

#213: Why Brand Storytelling is an Endurance Sport

Building any successful brand requires strategy, energy and time. But the journey can appear daunting and shortcuts can fool us, often resulting in disastrous outcomes. Therefore, if you apply similar rules that you might keep in mind when finishing a marathon, you will have a much better chance at long-term success for your brand.

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Shaan Patel

#212: Learn How to Excel Through the Stories You Tell

#212: Learn How to Excel Through the Stories You Tell

Pursuing opportunities can be a powerful catalyst for change and growth. But when an opportunity presents itself that has the potential to transform your entire trajectory for the better, being overlooked can be devastating. You can avoid that by utilizing the enchantment of story to connect with any audience and never be disregarded when the occasions arise.

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Jessica Blank

#211: How to Use the Transformative Power of Story for Social Causes

#211: How to Use the Transformative Power of Story for Social Causes

As creatures that have a capacity for empathy and the ability to form beliefs, the majority of us want to encourage positive social change. But your efforts may be ineffective without a specific framework that has been used intuitively for centuries. Therefore, if you learn to use this framework, you can become an influential change maker for the causes you care most about and convince others to do the same.

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Mitchell Levy

#210: How to Disrupt the Publishing Industry With Your Book

#210: How to Disrupt the Publishing Industry With Your Book

Many professionals have thought about writing a book because they know it would amplify their credibility. But often, due to time restraints, lack of energy and competing priorities, they never reach publication, let alone begin the writing process. In order to efficiently get your story on paper and to your audience, it’s a good idea to have an expert in the field set expectations and guide you along the path to get your book completed and published.

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Tommy Griffith

#208: How to Turn Your Side Hustle Story Into an Epic Success

#208: How to Turn Your Side Hustle Story Into an Epic Success

Many of us would like to create a career out of our hobbies or passions. And for some of us, it becomes a real pursuit. For others, it’s difficult to get traction and our entrepreneurial dreams remain just a dream. What if you had access to an expert that can show you how to turn your side hustle into a huge success? (more…)

Jamie Dunham

#207: What Brand Stories Women Want to Hear

#207: What Brand Stories Women Want to Hear

According to The Lipstick Economy, women account for 85% of all consumer purchases and report controlling or influencing 73% of all household spending in the U.S. But many companies are out of touch with how to market their products or services to women.  Therefore, brands who understand and embody what women want to hear can crush their competitors. (more…)

Jerry Graff & Cathy Birkenstein

#206: How Storytelling Turns Argument Into a Positive Discussion

#206: How Storytelling Turns Argument Into a Positive Discussion

Throughout history, conflict has ensued as a result of differing viewpoints and opinions. The reason why is because most people don’t know how to effectively engage in healthy argumentation and in turn, violence and hate often become the end result. That’s why it’s critical to learn how to disarm your discourse by using these proven debate frameworks. (more…)

Robert DiMeo

#205: How to Compound the Growth of Your B2B Brand with Storytelling

#205: How to Compound the Growth of Your B2B Brand with Storytelling

Most B2B organizations aspire for continued growth and to be the best in their industry. But many simply do not know how to differentiate themselves from competitors, resulting in mediocre status and growth. That’s why it’s vital to share your organization’s stories to reveal its truths and values, so you can rise above the rest. (more…)