The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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A lot goes into being successful on social media. First, you must be able to tell great stories and then get them found online. But even if you craft a great narrative there is a good chance it will never be acknowledged if it is not shared with your audience in the right ways. And from experience, I know nothing causes more despair than watching your perfectly curated anecdote become buried in the cacophony of content that we all compete against. So, avoid having your content ignored by learning how to use specific strategies to craft and share your stories. (more…)
Certain stigmas exist within industries, and if you are a business that serves the nonprime sector you know first-hand the negative connotation that follows. But what if you are a purpose-driven brand that exists to do the opposite of what you’re negatively perceived for? I bet you are extremely frustrated. Because it’s nearly impossible to grow your brand and increase your impact if you’re perceived as the “bad guy”. So, let me show you how to become a hero instead of a villain in the hearts and minds of your audience by refocusing your purpose-driven brand story.
Through the process of evolution, our brains have become hard-wired for story and familiarity. This is why beginning in childhood, myths and fables are irresistible regardless of your culture or upbringing. But because of their irresistibility, they can trick you into embracing something: a product, a service or a political point-of-view that is actually not in your best interest. Therefore, become familiar with proven myth structures to avoid falling victim to manipulation. And feel free to wield these powerful story structures in your own brand storytelling, but use them for good and not evil.
Many people share the fear of an economic recession, but there is in fact opportunity in a recession if you are properly prepared for it. Therefore, in this episode we will teach you how to utilize storytelling to create opportunities so you can prepare for and thrive in any recession.
Selling a product is challenging and if it’s already a commodity, differentiation is mandatory. This can only be accomplished when your audience understands not why your product is better, but why buying into your brand makes their lives better. But far too often we resort to sharing product data and statistics because we think that is what will make our brand or products sound better. In the process, we lose the attention of our audience and also the sale. Instead, learn how to utilize story to connect with and captivate your audience to convert them into loyal customers.
Many brands capitalize on appealing to consumer materialism and have immensely profited by doing so. But those days are numbered, because we are at the beginning of a major shift in regard to the needs and wants of consumers. This creates a huge opportunity for the brands that lead the change, while those that don’t may cease to exist. Therefore, learn how to harness the power of story to emerge as a leader in this new branding era.
Whether you’re an entrepreneur or thinking about becoming one, one thing is for certain: you either have or had a great idea. But convincing others to buy into your vision is challenging, especially when the concept does not exist yet. So, craft your pitch around what they can really buy into: you. (more…)
As entrepreneurs, we all share a desire to increase our influence and customer base to grow our brand. And we can start by gaining the trust of our audiences. But while traditional storytelling is the ideal way to establish trust and rapport, it’s important to look for ways to expedite the process. Utilizing video documentaries just might be the solution you need to take your brand stories to new horizons and connect with your audience faster.
As brand communicators, we have all spent time and resources curating intentional messages. But traditional communication has its flaws. Ambiguities may arise, resulting in time wasted on interpretation or negative repercussions. Fortunately, we can negate ambiguity and convey much more by adding a layer of clarification and deeper connection through visual communication. (more…)
All of us have interviewed at some point or another, and you know that leaving a great impression is imperative because successful interviews are a gateway to better careers, earned press and publicity, and opportunities in general. But, even with an abundance of confidence and expertise, there is still the potential for a botched performance. You see, confidence and expertise don’t mean much if you have not diligently prepared. In this episode, learn how to prepare for any interview so you can confidently convey your expertise and increase your influence.