The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Michelle Weinstein, Shark Tank Survivor & Entrepreneur

#145: How to Pitch Your Brand Story

#145: How to Pitch Your Brand Story

Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.

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Michael Backes, Screenwriter, Digital Pioneer, Special Effects Artist & Author

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

You may appreciate the importance of using inspiration, relatability and suspense in your stories. But it’s difficult to combine all three elements. We inevitably leave out one of these critical story elements unless we follow proven frameworks to our storytelling.

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Freya Williams, CEO of Futerra & Author

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability.  But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability – because they’re too often focused on their efforts rather than their outcomes 

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Shawn Callahan, co-owner of Anecdote

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business.

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Kris Herbert, Journalist & Social Media Content Marketer

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another.

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Robert Siegel, Host of NPR's All Things Considered

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

The best stories we have are a reflection of our lives and experiences. An audience can immediately recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction. 

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Arnie Kuenn, founder of Vertical Measures

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.

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Chris Nolan, Emmy Award-Winning Film Director & Brand Strategist

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

How to Use StorySpotting™ to Create Irresistible Brand Stories

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand’s story. (more…)

Scott Gerber, Author of Super Connector: Stop Networking and Start Building Business Relationships that Matter

Tom Matte, Advertising Veteran

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)