The Business of Story Podcast with Host Park Howell

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The Business of Story podcast, hosted by Park Howell, is among the top storytelling podcasts with more than 20,000 downloads every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Bryan Adams

#272: Why Your Employer Brand Storytelling Must be Repelling

#272: Why Your Employer Brand Storytelling Must be Repelling

Let’s face it, people are the only competitive advantage you have left in business. And in order to attract the best and brightest, they must embrace your organization’s culture and expectations.

But you don’t want everyone. You have to repel people, too. So create a “smart filter” within your employer brand storytelling to that acts like a dog whistle to attract only those who are a fit.

My guest Bryan Adams, founder of Ph.Creative and author of Give and Get Employer Branding, shares how to help people self-select based on what it’s really like to be part of your organization for a sustainable, productive, and happy culture by design.

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Kate Langrall Folb

#271: Can TV Entertainment Educate on Health and Societal Issues?

#271: Can TV Entertainment Educate on Health and Societal Issues?

Think about your favorite TV show. You feel bonded to the characters and invested in their lives. And through this connection, you began to see the world through their eyes.

But these characters and their storylines are fictional. How can they reveal a truth in your life? Especially coming out of Hollywood.

To answer that, Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares the depths they go to educate screenwriters so they accurately depict health and societal issues. Can Hollywood be one of our most powerful sources for positive change?

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Thomas Ahern

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

As a business leader you know that conferences are extremely valuable for your organization’s growth and performance. These are opportunities to expand your employees’ knowledge and skills, connect with industry leaders, and build camaraderie with colleagues. The more inspiring your training is – which is largely virtual these days – the greater your talent retention and growth of your ROI.

But your people experience “ZOOM fatigue” regardless of which online platform you’re using.

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Jaclyn Lambert and Britt Klontz

#269: The Role of Storytelling in Digital PR

#269: The Role of Storytelling in Digital PR

Digital public relations is like gambling, because you are not going to win every time. This can be discouraging especially when your online presence directly affects your brand’s reputation. But your digital PR efforts don’t have to be a blind bet.

By utilizing a potent three-step process, you can ensure your chances of a win are much higher. On this week’s episode, digital public relations pros Britt Klontz and Jaclyn Lambert share how to use their magic formula to help you win big with your story-placement efforts.

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Caedon & Parker Howell

#268: Can Twitch be a Brand Storytelling Platform for You?

#268: Can Twitch be a Brand Storytelling Platform for You?

Amazon-owned Twitch streaming service for gamers will have 40+ million monthly active viewers in the U.S. in 2021, according to an eMarketer forecast. And brands like Wendy’s, Nike, and Comedy Central’s South Park are finding success with Twitch promotions and influencers.

But is this platform really the best channel for your brand storytelling?

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Artem Mushin-Makedonskiy

#267: Brand Storytelling Russian Style

#267: Brand Storytelling Russian Style

The United States and Russia have had a long history of political tensions. And because of that many citizens of both countries have developed an “us vs. them” mentality. If you were to ask a citizen of the United States or Russia what the two countries have in common, the response would most likely be nothing.

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Peter Horton

#266: How to Find Your Brand Story of Identity and Purpose

#266: How to Find Your Brand Story of Identity and Purpose

Mass media has coerced many of us to believe that money and power will result in happiness. Even worse, it promotes reaching this at all costs regardless of who may be hurt in the process. (more…)

Wil Shelton

#265: The Benefits of Uber-Niching Your Brand Story

#265: The Benefits of Uber-Niching Your Brand Story

Consumers want to engage with brands that are credible and have their best interests in mind. And now with the pandemic and heightened stress over inequality, consumers crave authenticity more than ever. But even brands with the best of intentions can be perceived as ingenuine.

So how do brands overcome this? By focusing on the niche audiences whose wants and needs can be fulfilled by the brand’s offerings.

Wil Shelton, President and CEO of Wil Power Integrated Marketing, shares how you can reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.

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Kimberly Roland

#264: How to Grow Your Small Business Story During COVID-19

#264: How to Grow Your Small Business Story During COVID-19

The COVID-19 pandemic has affected organizations of all sizes, but in particular, small businesses have been some of the hardest hit. As local and national governments implemented a mandatory shut down, many small businesses lost everything they had, and now a majority are hanging on by a thread. (more…)

Tom Schwab

#263: How to Shine as a Podcast Guest With Your Story

#263: How to Shine as a Podcast Guest With Your Story

The podcast industry has exploded in the last few years, and professionals are experiencing profound value by being a guest on popular shows. But often their appearances are falling short because they haven’t done their homework, prepared a focused message, or are not using stories to entertain and make their points.

This episode coaches you on how to be an asset to the show host and their listeners and become a sought-after expert. 

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