The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.
You may appreciate the importance of using inspiration, relatability and suspense in your stories. But it’s difficult to combine all three elements. We inevitably leave out one of these critical story elements unless we follow proven frameworks to our storytelling.
If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability – because they’re too often focused on their efforts rather than their outcomes.
Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business.
We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another.
The best stories we have are a reflection of our lives and experiences. An audience can immediately recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction.
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.
For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand’s story. (more…)
Every entrepreneur knows it’s all about who you know. (more…)
Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)