The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Robert Siegel, Host of NPR's All Things Considered

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

The best stories we have are a reflection of our lives and experiences. An audience can immediately recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction. 

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Arnie Kuenn, founder of Vertical Measures

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.

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Chris Nolan, Emmy Award-Winning Film Director & Brand Strategist

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

How to Use StorySpotting™ to Create Irresistible Brand Stories

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand’s story. (more…)

Scott Gerber, Author of Super Connector: Stop Networking and Start Building Business Relationships that Matter

Tom Matte, Advertising Veteran

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)

Tim Washer, Comedian, Emcee, Keynote Speaker

#135: How to Connect Using Comedic Stories in Your Corporate Communications

#135: How to Connect Using Comedic Stories in Your Corporate Communications

The jury may still be out among corporate misfits, malcontents and miscreants, but pretty much everyone else agrees that storytelling is about the best way to connect emotions. Especially with comedy. (more…)

Richard Lang, Author of Virtual Country: Strategy for 21st Century Democracy

#134: How To Make Your Story Heard on Capitol Hill

#134: How To Make Your Story Heard on Capitol Hill

No matter what end of the spectrum you’re on, politics is exhausting.

In our polarized world of fake news, Russian hacks, gun control, building the wall, LBGTQ rights, the endless cycle of controversy wears us down.  Even slight ideological differences can turn similar people into bitter enemies. (more…)

Ryan Foland, Founder of Influence Tree

Jess Ostroff, Founder of Don't Panic Management

#132: How a Virtual Assistant Can Make Your Business Panic Proof

#132: How a Virtual Assistant Can Make Your Business Panic Proof

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. (more…)

Jay Golden, Founder of Retellable

#131: How to Make Your Brand and Business Stories Retellable

#131: How to Make Your Brand and Business Stories Retellable

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater. (more…)