The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Are you a Business of Story fan?

84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Like what you hear? Bring Park to your next event.

Jason Ensler, Producer, Director, Actor

#153: How to Evolve as a Brand Storyteller

#153: How to Evolve as a Brand Storyteller

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.

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Jen Dille, Licensee and Co-Organizer of TEDxGilbert

#152: How to Make Your First TEDx Talk a Hit

How to Make Your First TEDx Talk a Hit

Personal brand storytelling TED Talk at TEDxGilbert

Taking the plunge to pursue a new dream or idea can be a scary thing. Your passion pulls you into the project but your persistence pulls you through it. Just ask Jen Dille.  Earlier this year, she and her daughter Mara produced their first TED event; TEDxGilbert. But it wasn’t without obstacles that this dream became a reality.

Personal brand storytelling in TED Talk at TEDxGilbert

I was honored to be one of their speakers. My first TEDx Talk. And it took much more time and effort to produce my presentation than I had anticipated. So Jen and I got together on this episode to talk about our collective firsts: what goes into pulling off something you’ve never done before.

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Luis Miguel and Sabra Rubenstein, CEO and Director of Marketing for Avantpage

#151: How to Use the Story Cycle System™ to Become an Activist Brand

#151: How to Use the Story Cycle System™ to Become an Activist Brand

In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.

They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)

Parker Howell, Virtual Reality Filmmaker

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling

Nowadays, it seems like our world is bursting at the seams with new technologies. Virtual reality is one of the newest cutting-edge technologies to come onto the scene. But virtual reality spans far beyond putting on a pair of goggles and watching a video. Because, when used correctly, it can completely transform the way you tell your brand’s story.

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Kylie Slavik, Digital Content Marketer

#149: How to Make Long-Form Story-Based Ads Work for You

#149: How to Make Long-Form Story-Based Ads Work for You

When Kylie Slavik took her first job creating an ad campaign, she had no experience in the realm of advertising. So she took her skills acquired from years of being a slam poet and created an ad the only way she knew how—she told a story.

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Lynn Ferguson, Comedy Writer, Stand-up Comedian, Playwright, Director & Producer

#148: How to Find the Energy and Entertainment in Your Business Stories

#148: How to Find the Energy and Entertainment in Your Business Stories

You grow up in school writing stories, paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.

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Nick Westergaard, Author & Brand Strategist

#147: How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

#147: How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

We may not even notice it, but we are being bombarded by brands. Whether it’s a TV commercial, an ad on Instagram, or even just a truck driving by – messaging is everywhere.

But the brands that resonate are the ones that tell a compelling story.

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Kelley O'Brien, Former Director of Social Media at Krispy Kreme

#146: How Krispy Kreme Delights its Fans Through Digital Storytelling

#146: How Krispy Kreme Delights its Fans Through Digital Storytelling

In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme.

That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion she used to produce, or planting a donut Easter egg in your Instagram feed. 

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Michelle Weinstein, Shark Tank Survivor & Entrepreneur

#145: How to Pitch Your Brand Story

#145: How to Pitch Your Brand Story

Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.

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Michael Backes, Screenwriter, Digital Pioneer, Special Effects Artist & Author

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

You may appreciate the importance of using inspiration, relatability and suspense in your stories. But it’s difficult to combine all three elements. We inevitably leave out one of these critical story elements unless we follow proven frameworks to our storytelling.

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