The Business of Story Podcast with Host Park Howell

 

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The Business of Story podcast, hosted by Park Howell and sponsored by Sendible, is among the top storytelling podcasts with more than 10,000 listeners every month.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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Martin Latz

#255: The Five Golden Storytelling Rules for Winning Negotiations

#255: The Five Golden Storytelling Rules for Winning Negotiations

As humans, we often need to engage in negations. And COVID-19 has made these negotiating skills even more important. For instance you may be negotiating with your kids at home to do their homework and remain quiet while you do your work. You negotiate what Netflix shows to binge-watch with your spouse or partner. You negotiate pricing with your clients. You may be negotiating to retain your ability to continue to work from home as business starts re-opening. You may be negotiating a salary raise or cut, a career move, or even trying to land that new job during these disruptive times.

But, just like our storytelling, most of us just wing it when it comes to negotiating.

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Ross Sylvester

#254: Unveiling Your Brand Story During the COVID Road of Trials

#254: Unveiling Your Brand Story During the COVID Road of Trials 

The COVID-19 pandemic has brought many challenges and disruptions, leading many brands fearing what’s next. But in actuality, there is no better time to embrace change and focus on transformation. Now more than ever, innovation is welcomed by consumers due to the mindset that follows a global disruption like this. In this episode, Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares how to unveil your spellbinding brand story during COVID-19 so your brand can come out of this crisis on top.

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Drew McLellan and Michael Gass

#253: How Agencies Survive COVID-19

#253: How Agencies Survive COVID-19

The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. (more…)

Saksham Sharda

#252: How to Amplify Your Brand Storytelling With Interactive Content

#252: How to Amplify Your Brand Storytelling With Interactive Content

2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise. (more…)

Pete Walsh & Ray Artigue

#251: Family Business and Crisis Communications Through COVID-19

#251: Family Business and Crisis Communications Through COVID-19

As a pandemic continues to hold the world captive, many of us are navigating circumstances we have never encountered on a daily basis. This can cause mental fatigue, leading to poor communication and response practices. (more…)

Park Howell

#250: How to Grow Your Business With Bewitching Brand Storytelling

#250: How to Grow Your Business With Bewitching Brand Storytelling

You have a remarkable brand story to tell and it’s important that it connects with your customers. But perhaps your messaging isn’t as mesmerizing as you wish. I’ll show you how to captivate your audiences in this special edition of the Business of Story podcast.

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Glenn Marvin & Shawn Callahan

#249: How to Flex Your Brand Story During COVID-19

#249: How to Flex Your Brand Story During COVID-19

Regardless of the continent in which you live, you are feeling the effects of Coronavirus.  And with an increasing number of countries under quarantine,  you may wonder how professionals from across the globe are working through this uncertainty.

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Chris Howell & Elsie Bigelow

#248: The Story of My Brother’s Battle With COVID-19

#248: The Story of My Brother’s Battle With COVID-19

It’s hard to fully appreciate the health impacts of the coronavirus and the COVID-19 disease it spreads unless you’ve experienced it first-hand. We all know the inconvenience of sheltering in place, social distancing and that carnage the pandemic has caused to our businesses, careers and psyche.

But I never truly appreciated the nastiness of COVID-19 until our 57-year-0ld brother, Chris Howell, contracted the disease landing him in Swedish Hospital in Seattle for six days, two of those in the intensive care unit. He’s a fit outdoorsman with no pre-existing conditions. No one is immune. He lost 15 pounds on his “COVID diet” and some lung function, but luckily not his life.

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John Lincoln

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

Maintaining a digital presence is important for just about any business and in the midst of this current crisis, it has become existential. In fact, brands that are stepping up their digital presence with empathy, advice, and support are being noticed not only by customers but by new audiences as well.

But, many brands are not taking advantage of the digital opportunities this crisis has presented. So, I have asked John Lincoln, CEO of Ignite Visibility, one of America’s top digital marketers, to share how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do.

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Gavin Hammar & Coral Wulff

#246: COVID-19: How to Stay Connected With Your Online Community

#246: COVID-19: How to Stay Connected With Your Online Community

Coronavirus has wreaked havoc to so many aspects of life and in particular, it has affected our ability to be together. And because our need for interactions is a part of our biological makeup, it has left so many of us feeling utterly alone.

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