The Business of Story Podcast with Host Park Howell

Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out

Storytelling Podcast

The Business of Story podcast, hosted by Park Howell, is a top-rated brand storytelling podcast and was named among 40 Best Small Business Podcasts in 2017 and nearing 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Guests include storytelling greats Robert McKee, Don Yaeger, John Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti Sanchez, Michael Margolis, Michael Hyatt, Margaret Hartnell, Michael Hauge, Dick Orkin, Brian Palermo, Dr. Randy Olson, Michael Port, Bryan Kramer and more.

Are you a Business of Story fan?

From the 80+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Jess Ostroff, Founder of Don't Panic Management

#132: How a Virtual Assistant Can Make Your Business Panic Proof

#132: How a Virtual Assistant Can Make Your Business Panic Proof

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. (more…)

Jay Golden, Founder of Retellable

#131: How to Make Your Brand and Business Stories Retellable

#131: How to Make Your Brand and Business Stories Retellable

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater. (more…)

George Grombacher, Host of the Money Savage Podcast

#130: How to Find the Value in Your Purpose-Driven Brand Story

#130: How to Find the Value in Your Purpose-Driven Brand Story

Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket. (more…)

Sheila Carroll, Professional Storyteller

storyteller at microsoft, nusiness storytelling, speaker, brand stories

Miri Rodriguez, Storyteller at Microsoft

#128: The Four Story Pillars of Microsoft’s Brand Storytelling

#128: The Four Story Pillars of Microsoft’s Brand Storytelling

You might not realize it, but right now you are in the middle of your own Hero’s Journey.

Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth. (more…)

Mark Schenk

Mark Schenk, Managing Director of Anecdote

#127: The Business Case for Purposeful Brand Storytelling

#127 The Business Case for Purposeful Brand Storytelling

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. (more…)

Erik Deckers

Erik Deckers, Author of No Bullshit and Branding Yourself

#126: How to Tell Your Brand Story on Purpose With Social Media

#126: How to Tell Your Brand Story on Purpose with Social Media

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person per day. That was five years ago. Imagine the growth in media consumption now. (more…)

Charlotte Vitak, Founder of My Story Project

#125: How to Find Your Story to Create a New Beginning in 2018

#125: How to Find Your Story to Create a New Beginning in 2018

Throughout the past 124 episodes of The Business of Story podcast, we have focused on helping you find your story and communicate it to the best of your ability.

Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own? (more…)

Sandra Younger, Author of Fire Outside My Window

#124: How to Turn Your Stories of Loss Into an Empowering Legacy

#124: How to Turn Your Stories of Loss Into an Empowering Legacy

For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task. (more…)

Cassie Roma, GM New Zealand Media & Entertainment

#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences

#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. (more…)