The Business of Story Podcast with Host Park Howell

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Bes Storytelling Podcasts

The Business of Story podcast, hosted by Park Howell, is among the best storytelling podcasts and named among 40 Best Small Business Podcasts in 2017 and has more than 300,000 downloads.

Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

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84+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Bruno Sarda on Business of Story Podcast

Bruno Sarda, Head of Sustainability at NRG

#184: How to Open Minds With Your Brand Story

#184: How to Open Minds With Your Brand Story

One of the most contentious issues among our political leaders is climate change, and the Green New Deal is furthering the conversation and the divide. But many leaders of purpose-driven brands are finding new ways to frame sustainability as a tremendous business opportunity. So how do you use your brand storytelling to open minds, especially when attempting to bring polarized worlds together?


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Jonathan Haidt on Business of Story Podcast

Jonathan Haidt, Author

#183: How Your Stories Can Unite Divided People

#183: How Your Stories Can Unite Divided People

Why is happiness elusive? Why can’t it be as easy as knowing what makes you happy and doing exactly that? Think about it. Later, you’ll come to realize your important role in resolving this dilemma. In the pursuit of elusive happiness, we can use stories to connect even the greatest divides.

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Doug Passon on Business of Story Podcast

Doug Passon, Defense Attorney turned Filmmaker

#182: How Defense Attorneys Use Cinematic Storytelling to Reduce Sentences

182: How Defense Attorneys Use Cinematic Storytelling to Reduce Sentences

In 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife’s entire life depended on him. Most importantly, it showed who will be affected most by the judge’s decision — the sick and dying wife who didn’t have anything to do with the crime.

That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has.

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Steve Woodruff Business of Story Podcast

Steve Woodruff, Author

#181: Why A Clear Brand Story Gets You Heard and Referred

#181: Why A Clear Brand Story Gets You Heard and Referred

Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”

Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management.  Apparently, as technology advances, the employers’ need for soft skills from their employees also advances.

At the core of each of these skills is the ability to tell a clear and concise story.

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Wanita Z-Fourie Business of Story Podcast

Wanita Zoghby-Fourie, Founder of The Online Business Academy

#180: How to be an Authentic Brand Storyteller on Social Media

#180: How to be an Authentic Brand Storyteller on Social Media

This week, we’re doing something different from the past 179 episodes. It’s my turn to be on the hot seat and my guest, Wanita Z-Fourie, will be the one asking the questions. In this show, we discuss how to use storytelling to grow your following.

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LISA ROTHSTEIN Business of Story Podcast

Lisa Rothstein, The New Yorker Cartoonist

#179: How to Draw out Your Genius With Visual Storytelling

#179: How to Draw out Your Genius With Visual Storytelling

Have you ever been telling a story and your words failed you? I don’t mean that you didn’t have a word for what you’re thinking or feeling. But they weren’t enough to express exactly what you wanted to say, or your audience wasn’t understanding the message.

The illustration Lisa drew for me to outline my TEDxGilbert Talk

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Pete Walsh Business of Story Podcast

Pete Walsh, Family Business Performance Coach

#178: How Leadership Storytelling Will Build a Family Business

#178: How Leadership Storytelling Will Build a Family Business

Sometimes, what should be a source of pride, financial security, and wealth for the family becomes a source of heartache, dysfunction, and conflict. The want for power and control is what separates families in business together. This is why it’s essential to have leadership coaches who can teach the essence of storytelling in building a successful family business.

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ANDREA CADELLI Business of Story Podcast

Andrea Cadelli, Author

#177: The Power of Self-Narrative to Design Your Future

#177: The Power of Self-Narrative to Design Your Future

This episode holds a special spot in my heart because my father, Keith Clinton Howell, passed away recently. We recorded this episode three days after he was buried and I felt he was the one who led today’s guest to the show. My guest is someone who went through severe losses –family members, a job she really loved – and came out kicking. Surprisingly, hitting rock bottom and going through the lowest point in our lives can help unravel our most powerful story. (more…)

Mike Adams Business of Story Podcast

Mike Adams, Author

#176: The Seven Stories You Need to Tell to Sell

#176: The Seven Stories You Need to Tell to Sell

Many sales and business professionals ask themselves questions every day.

“How do I earn the trust of my audience?”

“How can I become an effective salesperson?”

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Andrea Waltz Business of Story podcast

Andrea Waltz, Author & Keynote Speaker

#175: How to Reframe Failure Into Stories of Success

#175: How to Reframe Failure Into Stories of Success

One of the most fearful words that has ever existed is “failure”. It hinders even the most ardent dreamer from pursuing their dreams. This fact made me thoughtful of an important question: if we remain fearful, will our dreams ever come true?

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