The Business of Story Podcast with Host Park Howell
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
- Subscribe on iTunes
- Subscribe on Spotify
- Subscribe on Stitcher
- Subscribe on Google Play
- Listen on Libsyn
- Get the podcast in your inbox every Monday
Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
Are you a Business of Story fan?
Please leave a short review here, and tell us how you like the show!
84+ FIVE STAR reviews from our fans on iTunes:
- “Captivating and informative.”
- “Outstanding show. A must listen.”
- “I’m in love!”
- “Wonderful storytelling resource.”
- “An excellent resource for business communicators.”
- “Blown away!”
We’re all reeling from the effects of COVID-19. Uncertainty and despair are everywhere. What are the stories you’re telling yourself about the prospects for your personal and professional future?
But there’s an opportunity for growth right here, right now. Remaining positive and productive, which is unbelievably difficult during these tumultuous times, is where it’s at.
That’s why I started a new series with thought leaders from around the world who share their insights on what you can do for your psychological wellbeing, weather the storm with your business, and most importantly get yourself poised for growth once this has passed. And believe me, this too will pass.
Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K’é Main Street Learning Lab, both best selling authors who run incredible businesses helping people, will share advice on how to stay happy, healthy and productive while working from home during the COVID-19 pandemic.
We have all experienced the numbing of the brain that occurs during a data-heavy presentation. And if you were bored to numbness, you can guarantee others were too, including decision-makers. But, it is often impossible to present without any numbers or data. So the challenge is to make the numbers and data tell a story. So, we asked Shawn Callahan, author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, to share his five-story tactics to bring data alive with your audience and move them to action.
Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.
Discussed in this Episode
- The importance of having a purpose-driven story and the value in allowing consumers to participate in it
- Myth vs. fact when it comes to consumer trends for Millennials and GenZ
- Why purpose-driven marketing is a verb and what it means exactly
- Mistakes that purpose-driven brands make and how to avoid making them yourself
Resources & Links
- The Purpose Advantage: How to Unlock New Ways of Doing Business
- Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
- Follow Jeff on Twitter
- Connect with Jeff on Linkedin
- Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
- Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers
- Start your 30-day free trial of Sendible today. Don’t forget to use our special link to get 30% off the Traction plan: sendible.com/park30
Magdalena Adamska, founder of BrandStruck.co, explores the power of brand archetyping and the similarities and differences between them. BrandStruck.co is the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands.
As a leader, you have to have faith in the future and even more importantly, you must be able to inspire others to do the same. But over and over, leaders that set out to inspire actually do the opposite because they lead with fear instead of potential. Therefore, revolutionize the way your people see the future by employing narratives that communicate hope and possibility.
As human beings, we share a desire to find purpose. And more often than not, our purpose becomes a part of our identity. But as it is in life, not everything goes as planned and sometimes we are faced with the realization that we are not living out our true purpose. This can feel like a real body blow. If we don’t know how to reshape how we see ourselves, we may not get back up. So, learn how to mitigate life’s inevitable blows with the power of story.
Have you ever poured your heart and soul into solving a problem only to realize you are not the only one who could benefit from the solution you found? And, after realizing your discovery could help many, why would you not want to share it with the world?
But when the market is oversaturated, how do you even begin to get your product found? To be successful, you have to craft a concise and compelling brand category story that’s all your own.
And that starts with your origin story.
A lot goes into being successful on social media. First, you must be able to tell great stories and then get them found online. But even if you craft a great narrative there is a good chance it will never be acknowledged if it is not shared with your audience in the right ways. And from experience, I know nothing causes more despair than watching your perfectly curated anecdote become buried in the cacophony of content that we all compete against. So, avoid having your content ignored by learning how to use specific strategies to craft and share your stories. (more…)
Certain stigmas exist within industries, and if you are a business that serves the nonprime sector you know first-hand the negative connotation that follows. But what if you are a purpose-driven brand that exists to do the opposite of what you’re negatively perceived for? I bet you are extremely frustrated. Because it’s nearly impossible to grow your brand and increase your impact if you’re perceived as the “bad guy”. So, let me show you how to become a hero instead of a villain in the hearts and minds of your audience by refocusing your purpose-driven brand story.
Through the process of evolution, our brains have become hard-wired for story and familiarity. This is why beginning in childhood, myths and fables are irresistible regardless of your culture or upbringing. But because of their irresistibility, they can trick you into embracing something: a product, a service or a political point-of-view that is actually not in your best interest. Therefore, become familiar with proven myth structures to avoid falling victim to manipulation. And feel free to wield these powerful story structures in your own brand storytelling, but use them for good and not evil.