The Business of Story Podcast with Host Park Howell
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Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out.
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The employment landscape in the U.S. has been rapidly changing over the last decade. And with the onset of the COVID-19 pandemic, we have seen an even more profound change.
Individuals who believed their higher level of education guaranteed job security have found themselves amongst the rising number of unemployed. But education is no longer the differentiator it once was. The ability to be noticed in the sea of job-seekers is the real solution. Now is the time to sharpen your personal brand story to position you and your career to flourish in the present and future.
Humans have long been crafting myths to make sense of life and influence the way we respond to the world around us. Myths elicit emotions, feelings, fears, and reactions which make for powerful storytelling.
But the mythic structure has the power to shape collective emotion for good and bad.
Therefore, we’ll examine the classic myth of the plague as it relates to COVID-19 and what brand marketers can learn from these ancient storytelling structures.
The widespread use of smartphones has increased content consumption exponentially. The visual nature of popular social media networks such as YouTube, Snapchat, and Instagram are primary examples of this.
But with this increase in the intake of visual communication comes a decrease in consumer attention-spans. Shlomi Ron, CEO of the Visual Storytelling Institute is here to help you make the stories you tell mirrors that reflect your customer’s innermost wants and needs through the power of visual storytelling. (more…)
We all share a desire to be fulfilled in what we do. And for more and more business leaders today, that means creating purpose instead of only profit. But in order for brands to survive, finding your purpose-driven brand story is no longer optional – it’s a necessity. (more…)
If you are a Business of Story listener, you are aware of the unlimited potentials of storytelling and the ability it has to tap into consumer emotions to bring your brand into their lives in a personal way.
But how can you determine which emotions to target and better yet, how do you best elicit such emotions in your storytelling? Find out by listening to my guest, Candice Frazer, share why the specific words you use in your storytelling hold the power to captivate (or not captivate) your audience.
As humans, we often need to engage in negations. And COVID-19 has made these negotiating skills even more important. For instance you may be negotiating with your kids at home to do their homework and remain quiet while you do your work. You negotiate what Netflix shows to binge-watch with your spouse or partner. You negotiate pricing with your clients. You may be negotiating to retain your ability to continue to work from home as business starts re-opening. You may be negotiating a salary raise or cut, a career move, or even trying to land that new job during these disruptive times.
But, just like our storytelling, most of us just wing it when it comes to negotiating.
The COVID-19 pandemic has brought many challenges and disruptions, leading many brands fearing what’s next. But in actuality, there is no better time to embrace change and focus on transformation. Now more than ever, innovation is welcomed by consumers due to the mindset that follows a global disruption like this. In this episode, Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares how to unveil your spellbinding brand story during COVID-19 so your brand can come out of this crisis on top.
The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. (more…)
2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise. (more…)