The Business of Story Podcast with Host Park Howell

Subscribe to Business of Story & Make Your Brand Story Stand Out

The Business of Story podcast, hosted by Park Howell,  is one of the top brand storytelling podcasts with downloads topping 275,000 as well as being named among 40 Best Small Business Podcasts in 2017.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your story marketing stand out. 

Guests include storytelling greats Robert McKee, Don Yaeger, John Yorke, Jen Grisanti, Pat Solomon, Jay Baer, Nancy Duarte & Patti Sanchez, Michael Margolis, Michael Hyatt, Margaret Hartnell, Michael Hauge, Dick Orkin, Brian Palermo, Dr. Randy Olson, Michael Port, Bryan Kramer and more.

Are you a Business of Story fan?

From the 80+ FIVE STAR reviews from our fans on iTunes:

  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I’m in love!”
  • “Wonderful storytelling resource.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

Jonathan Barney, Founder of Inspired.Service

#98: How A Focused Brand Story Will Help You Standout from the Crowd

#98: How A Focused Brand Story Will Help You Standout From The Crowd

Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)

Christopher Lochhead, Host and Co-Author Legends & Losers

#97: How to Play Bigger And Dominate a Category With the Brand Story You Own

#97: How To Play Bigger And Dominate A Category 

Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)

Amy Schmittauer and Vincenzo Landino

#96: Story Tell Like A Boss With Your Vlog

#96: Story Tell Like A Boss With Your Vlog

It’s not too difficult to get your story out there.

There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content.  (more…)

Bob Burg, International Bestselling Author

#95: The Power of the Parable for Your Business

The Power of the Parable for Your Business

What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)

Jordan Bower, Transformational Storytelling Consultant and Corporate Intimacy Expert

#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness

#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness

There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.

However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened? (more…)

Robert Swan | Polar explorer, environmental leader & inspirational speaker

#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan

#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan

What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?

For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.

Kimberly Manno Reott, Managing Director at Context Partners

#92: How to Use Story Marketing to Make Movements Happen

#92: How To Use Story Marketing To Make Movements Happen

The world of brand marketing is changing rapidly. Ad campaigns don’t work like they used to. Because brands are no longer the storytellers. They’re the story makers handing their stories to their customers in hopes they’ll share it with their world. (more…)

Sally Hogshead, New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc

#91: How To Define Your Most Fascinating Story

#91: How To Define Your Most Fascinating Story

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?

We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.


doug keeley-business of story-park howell-storyteller

Doug Keeley, CEO & Founder of The Mark of a Leader

#90: How Stories Drive Epic Performance

#90: How Stories Drive Epic Performance

In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.

Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies. 


robert rose-park howell-business of story-content marketing

Robert Rose - Content Marketing and Customer Experience Consultant, Speaker, Author, & Startup Advisor & Investor

#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing

#89: Why You Must Move from Adverbs To Adventures In Your Story Marketing

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.